Founded in 1983, formerly known as Hefei Second Light Machinery Factory. Household refrigerator changed from 65438 to 0983, which is one of the important electrical appliance manufacturers in China. It has three refrigerator (cabinet) manufacturing bases in Hefei, Mianyang and Jingdezhen, as well as several product lines such as refrigerators, freezers and washing machines. The company is headquartered in Hefei, and the leading product Meiling refrigerator is a national export inspection-free product.
Brand culture
In the case of price war, concept war and advertising war in full swing, Meiling creatively put forward the development strategy of "refrigerator quality service, Meiling pursues fairness", dared to take service as the strategy of enterprise development, and put excellent quality and caring service in front of the stage through activities such as "Athena refrigerator compressor is replaced for free for ten years" and "refrigerator is turned on without cooling, and Meiling gives it to you for free", creating a healthy and upward competitive environment for the development of refrigerator enterprises.
In order to adjust the product structure, further expand the scale advantage of production capacity and seize more market share, in 20 10, Meiling unified the industrial investment planning and market demand according to the strategic development needs, and raised 65,438.02 billion yuan for the construction of Athena luxury refrigerator production base project, freezer expansion project and environmental protection and energy-saving refrigerator expansion project. After the completion of all the projects, Meiling will increase the production capacity of 2 million luxury refrigerators, 600,000 environmental protection and energy-saving refrigerators and 6,543,800+2,000 freezers.