I. General situation of the enterprise
Guizhou Nature Science and Technology Co., Ltd. was established in 20 10 by the joint investment of the state-owned listed company Southern Huitong Co., Ltd. (SZ.000920), Guangzhou Ganxin Finance and Taxation Consulting Company and the management team of our company.
Formerly known as Brown Fiber Division of South Huitong Co., Ltd., the company was established in 1990. Is the inventor, pioneer and leader of China plant fiber mattress, and is a professional company integrating production, sales and research and development.
Our company has successively passed the ISO900 1 quality management system, ISO 1400 1 environmental management system and OHSAS 1800 1 occupational health and safety management system certification.
The company actively implements the patent technology strategy, and now has 86 patents of various types. It is a national intellectual property industrialization demonstration project unit, the first member of the National Furniture Standardization Technical Committee of the National Standardization Administration Committee, and has led the drafting of the industry standard of brown fiber elastic mattress, which has been successfully upgraded to the national standard. The company adheres to the product concept of "nature, health, safety and environmental protection" and strives to build a "natural" brand.
Nature mattress is a high-tech product with independent intellectual property rights. Its sales network covers all parts of the country, with nearly 10 million users and enjoys a good reputation among consumers. It has developed into the first brand of plant sleeping mattress in China, and it is the first choice for consumers to sleep scientifically.
Second, brand culture.
Nature means that the mountain palm mattress we produce comes from nature, which makes people's sleep return to nature. Its materials are natural, environmentally friendly, healthy and comfortable. We hope to change the concept of extravagance and waste caused by using traditional mattresses in the past and return to the principles of nature, simplicity and simplicity.
The symbol of nature is the core of brand recognition system, and the concept takes the human body curve as the appeal point, emphasizing a sense of comfort. The white arc in the middle of the figure looks like a human body curve, while the wave shape implies that the quiet night sky is dotted with several stars. The integration of man and nature represents the comfortable sleeping environment brought by nature mattress, and the five stars not only represent the stars in nature, but also imply the five-star quality of nature mattress.
Brand core value positioning: safety, nature, health and environmental protection brand positioning: pure natural plant sleep product brand concept: safe plant sleep advocate brand image positioning: plant sleep expert brand slogan: plant sleep is natural and safe.
Well, after reading the introduction of natural brown mattress, do you know a lot about natural brown mattress? I hope you can learn more about home improvement through this article, so as to create a more perfect home environment. Thank you for reading this article, and for your strong support and love for Bian Xiao. Want to get more information about home improvement, please continue to pay attention.