Management Review of Jifeng Agricultural Machinery Chain Co., Ltd.

In the past year, China's agricultural machinery industry grew against the trend in the adverse environment of the financial crisis, with both production and sales booming. The sales output value of the industry reached 222.002 billion yuan, up 23.99% year-on-year. Driven by the central government's subsidy policy of 654.38+0.3 billion yuan for the purchase of agricultural machinery, local governments and farmers at all levels invested 36 billion yuan to subsidize 3.43 million sets of machinery, benefiting as many as 3 million farmers and adding 654.38+0.06 million new farmers. The whole industry has achieved sustained and rapid development. During the reporting period, combined with the development characteristics of agricultural machinery circulation industry and its own chain operation mode, the company clearly formulated the business strategy of "based on the southwest and facing the whole country". While speeding up the development planning of market network, we will increase investment in the optimization and adjustment of product business structure, further consolidate the basic management of chain back-office, and persist in exploring the chain-type industrial resource reorganization mode based on new integration, so that the overall operating performance will maintain sustained and rapid growth. On the basis of 2008, the company's overall operating income in 2009 was 65,438+0,603,394,200 yuan, a year-on-year increase of 65,438+0,002.04%, and the compound annual growth rate in recent three years was 65,438+0,006.09%. The total assets were 970,320,200 yuan, up 300.46% year-on-year, and the compound annual growth rate in recent three years reached 172.82%. The net profit was 50.2346 million yuan, up 8 1.84% year-on-year, and the compound annual growth rate reached 95.80% in recent three years. The national agricultural machinery circulation market share was 0.72%, up 80.52% year-on-year, and the compound annual growth rate reached 69.95% in recent three years. Compared with 2008, the number of the company's direct chain stores increased by 29, and the network of agent dealers increased by 149, entering Guangdong, Fujian and Zhejiang provinces in the East China market region. By the end of the reporting period, the company has formed a cascade marketing network covering 89 direct chain stores and 592 agents in 9 provinces and cities of Sichuan, Chongqing, Guizhou, Guangxi, Shaanxi, Yunnan, Guangdong, Fujian and Zhejiang.