According to its prospectus published in 2020, distribution and cinema business are the main revenue businesses of Bona Film. Bona Film's cinema strategy began as early as when it planned to list A shares. In that year, it was planned to raise 65,438+08.9 yuan, of which 820 million yuan was used for cinema expansion.
However, after the audit Committee put forward relevant opinions, Bona Film did not reply. In addition, since 2020, Bona Film has not put forward the strategy of developing cinemas in public.
Bet on domestic historical themes
Bona Film's most successful domestic historical films in recent years can be traced back to 20 14. At that time, its "Outward Taking Tiger Mountain" won a total of 883 million yuan at the box office. According to the prospectus submitted by Bona Film 20 17, in the two years of 20 14 and 20 15, "Taking the Tiger Mountain Outward" brought the company a gross profit of about10.50 billion yuan.
Since then, from the 20 16 operation mekong to the recent series of films, Bona Film has begun to promote such films and become an important pillar of the company's investment and distribution business.
According to the above-mentioned insiders, although it is more troublesome to make the script in the early stage and choose the main creation, the post-production is shorter than other commercial films.
"For example, the battle of Changjin Lake took five years to polish the script and nine months to prepare for the pre-shooting. If it is not an epidemic, it will actually be faster later. " The source said that the shooting of the Watergate Bridge in Changjin Lake was completed during the shooting of the Battle of Changjin Lake, and it only took 12 days, 202 1, 1,1until 2022,1. "It's rare to see what was just released in other commercial films." In addition, this kind of film is more convenient to control the cost, especially the actor's remuneration, which accounts for the largest proportion of the cost.
How much can Bona Film make by betting on domestic historical themes and war themes?
According to Bona Film's prospectus, the distribution method of the whole box office revenue is: the cinema first removes 3.3% of the special business tax and 5% of the special fund for the film industry, and then deducts its own (that is, the cinema) distribution box office share, and then gives it to the cinema. After deducting the corresponding service fee, the cinema will give Huaxia Film and China Film Digital, and both of them will give it to Faxuan Company after deducting the corresponding distribution service fee. Faxuan Company probably needs to deduct 10%~ 15% commission and distribution fee advance payment, and the rest is the box office income that producers can get.
According to the statistics of Cat's Eye Professional Edition, up to now, 52.27% of the cumulative box office of Watergate Bridge in Changjin Lake belongs to the cinema, which is about16.1/0 million yuan, and the film side (that is, the producer) is 39. 10% is1. The main producer of the film is the same as that of the previous battle of Changjin Lake, and the seven-in-one * * *.
How much box office revenue Bona Film can earn is still unknown. "Every filmmaker's investment ratio is different, which is the result of the agreement between the two parties when investing." The above-mentioned insiders said.
Operation Red Sea (box office 3.65 billion yuan) and Captain (box office 2.965438 billion yuan+200 million yuan), which were successful before Bona Film, are two films that Bona Film mainly participated in and distributed. In 20 18, the main investment share of operating Red Sea Bona Film was 3 1%, the gross profit of investment was 202 million yuan, the gross profit of investment reached 60.39%, and the gross profit of distribution was 295 million yuan, accounting for 57.6% of the total gross profit of that year.
However, the owner's equity of Captain Bona Film is 665,438+0.24%, the gross profit of investment is 262 million yuan, the gross profit of investment is as high as 69.39%, and the gross profit of distribution is 557 million yuan, accounting for 43.58% of the total gross profit of 2065,438+09.
The bumpy road to listing
Like other film and television production companies, Bona Film also adopts the vertical layout of the industrial chain, covering the upstream and downstream, including cinema, distribution, investment and production.
According to the prospectus of Bona Film, the company's investment income in 20 19 was 980 million yuan, but the distribution income was 960 million yuan, and the cinema business was165438+57 million yuan. In order to expand investment and cinema business, Bona Film has been seeking A-share listing. Even now, Bona Film seems to have not given up.
200211On February 29th, in the round-table dialogue of the opening forum of China Golden Rooster and Hundred Flowers Film Festival, Yu Dong, CEO of Bona Film, said: "It is more difficult for film and television companies to go public now than to ascend to heaven!" He also said that "taking money from the market is the only way for our industry to survive".
Since 2065438+September 2007, the prospectus was submitted for the first time, and Bona Film began to be listed on the A-share market in winter. However, in 20 19, the IPO audit of Bona Film was once "suspended" due to the joint influence of the asset appraisal agency being investigated. In August 2020, Bona Film updated its prospectus. On June 5, 2020, 165438+ Bona Film landed in A-share, which was "conditionally" approved by the IEC.
But even if it is approved, in Liu Fan's view, Bona Film's "cinema dream" is hard to realize. With the further daily epidemic, closing doors and low attendance rate have become the "force majeure" of the decline in the operation of various cinemas. "The price increase of the Spring Festival stalls this year is also partly because of this." Liu Fan said that this kind of business is not a quality asset for Bona Film whose performance is questioned. It is possible that Bona Film needs to divest this part of the cinema business before it can go public.