Expansion strategy refers to the strategic form of taking a positive offensive attitude, which is mainly applicable to leading enterprises in the industry, enterprises with development potential and enterprises in emerging industries. Specific strategic forms include: market penetration strategy, diversified management strategy and joint management strategy.
Steady strategy is a strategic form with a steady development attitude, which is mainly suitable for medium-sized and below-sized enterprises or large enterprises with sluggish operations. It can be divided into two strategic forms: no-growth strategy (keeping output, brand, image and status unchanged) and micro-growth strategy (slightly improving competition level on the original basis). This strategy emphasizes the preservation of strength and can effectively control business risks, but its development speed is slow and its competitiveness is weak.