The company said that the planned store closure will affect its Zara, Massimo Dutti, La&; Bear and other brands, mainly smaller stores.
Due to poor performance and the epidemic, the share price of Inditex Group has fallen by nearly 27% this year, and its market value has evaporated by nearly 27 billion euros (about 21400 million yuan). The founder of the group, who topped the Forbes rich list in 20 15, also suffered a sharp decline in wealth, is now ranked tenth on the list.
Extended data:
Closing the store is to prepare for the transition line.
In the case of poor performance, Inditex Group has also begun to plan transformation, an important part of which is to launch online business.
According to Red Star News, after announcing the plan to close at least 1000 stores, Inditex Group vigorously launched its online business. Inditex Group emphasized in the semi-annual report of fiscal year 2020 that the e-commerce revenue reached a strong growth of 74% in the first half of the year, and the inventory decreased by 65,438+09% year-on-year.
According to LADY MAX, the fashion media, Inditex Group will develop a proprietary digital operation system to ensure the accuracy and immediacy required by its business model, and at the same time, strengthen personalized interaction, and improve the functions of online inquiry of store inventory, online purchase to store delivery, direct payment for purchase in retail stores, and fitting room reservation.
The head of China Public Relations Department of Inditex said, "We expect that the proportion of online sales will increase from 20 19/4% to 25% in 2022. With the support of a fully integrated online and offline store network, our business model will be more flexible, sustainable and intelligent. "
Inditex, the parent company of Qilu Yidian-Zara, lost 65.438+0.50 billion yuan for half a year, and plans to close 654.38+0.200 stores.