More dramatically, six years later, Zheng Junhuai was jailed for ill-gotten gains, but Niu Gensheng became famous for squandering 10 billion dollars! It's thirty years in Hedong, thirty years in Hexi! Feng shui turns, ice and fire are two days!
This kind of thing, whether at home or abroad, is very rare!
There are too many secrets behind the legend. Why did Zheng Junhuai turn against Niu Gensheng who helped him 16? Why did Niu Gensheng create Mengniu out of thin air in just six years? For six years, Niu Gensheng and Mengniu kept their mouths shut about the outside world.
Late at night on April 7th, 2005, at their homes in Hohhot, Inner Mongolia and Niu Gensheng, Linger County, reporters Chen Bin and Niu Gensheng talked all night. Niu Gensheng told the truth and finally uncovered the secrets of Niu Gensheng and Mengniu that were unknown to outsiders.
Execute him and force him to rebel.
Exclusive disclosure: Niu Gensheng submitted his resignation to Zheng Junhuai three times, and Zheng Junhuai "persuaded him" twice before. Submitting his resignation at the board meeting for the third time, Zheng Junhuai said, "I didn't mean to!" Niu Gensheng said: "Then I take back this resignation!" When Niu Gensheng reached for his resignation, Zheng Junhuai quickly held it tightly.
Zheng Junhuai: Yili has him without me, with me without him!
1998 in the first half of the year, Niu Gensheng, as the vice president of production and operation of Yili, suddenly felt something was wrong. He works in Yili 16, but recently he feels a little uncomfortable in the use of resources, that is, he has mobilized a small amount of funds, but many departments are constrained. At its most extreme, Niu Gensheng had to ask for approval to buy a broom.
In a sense, Niu Gensheng was the first hero of Yili in that year, and more than 80% of Yili's turnover came from various business divisions headed by Niu Lao. In addition to performance, Niu Gensheng's prestige among Yili employees is not worse than that of Zheng Junhuai. People's belief in Niu Gensheng comes from his way of being a man and his personality charm: an ordinary worker was seriously ill, and Niu Gensheng donated 6,543,800 yuan for the first time; At one time, the commuter driver had something to do, and Niu Gensheng did it for him. A new worker doesn't know Niu Gensheng, and has been praising Niu Gensheng to others: "The new fat driver has a good attitude and can stop wherever he wants"; Because of his outstanding performance, he won a sum of money and bought a good car. Niu Gensheng folded into four vans and distributed them to his immediate subordinates; Niu Gensheng basically distributed the annual salary of 1 more than ten thousand to his employees.
Niu Gensheng found Zheng Junhuai to reflect the problem. For the first time, he felt the "strangeness" and "distrust" in the eyes of his eldest brother. Niu Gensheng seems to understand something. If it is only prestige and good performance, Zheng Junhuai and Niu Gensheng will not "turn against each other" in the end. After many interviews, the reporter finally got the truth from several old employees who knew both Yili and Mengniu. The fuse of Zheng Junhuai's decision to "break" with Niu Gensheng lies in the difference of enterprise development strategy. When the reporter mentioned this matter, Niu Gensheng had no objection to it.
Zheng Junhuai's strategic thought is to strive for the upper reaches, and Niu Gensheng's strategic thought is to boldly advance and make use of all available means and resources to make Yili "extraordinary growth". But Zheng Junhuai is worried that if Yili develops according to Niu Gensheng's strategic thought, he will lose control of Yili, which he absolutely cannot allow. At this time, Zheng Junhuai has made up his mind to let Niu Gensheng out. When Niu Gensheng realized this, it was difficult for him to display his ambition in Yili.
Niu Gensheng submitted his resignation to Zheng Junhuai three times. The first time, the second time, Zheng Junhuai said something to keep him: "I didn't mean to, you misunderstood!" Niu Gensheng had to withdraw his resignation. But Niu Gensheng found that his environment has not changed, but is getting worse. Niu Gensheng submitted his resignation for the third time at a board meeting in Yili. Niu Gensheng put his resignation in front of Zheng Junhuai and put it on the table for the first time. Niu Gensheng said to Zheng Junhuai, "Brother Zheng, if you want me to leave, I will formally resign now, at least not because I personally influence the development of the enterprise." Zheng Junhuai looked a little ugly, but still said, "I didn't mean to!" Niu Gensheng took it and said, "Then I take back this resignation!" When Niu Gensheng reached for his resignation, Zheng Junhuai quickly pressed his resignation tightly with his hand and said to Niu Gensheng, "Don't worry about us first, let's discuss it before making a decision!" As soon as Niu Gensheng left, Zheng Junhuai, who was rarely excited at ordinary times, suddenly said to the people present with tears: "Yili has him without me, and I have him without him!" After the meeting, Zheng Junhuai talked to Niu Gensheng and told Niu Gensheng, "Don't you want to quit? Then I'll relieve you of your duties. We take a transitional approach. The company arranges for you to go to university for further study, but there are two conditions: first, you must leave Hohhot, 500 kilometers away; Second, the study time should not be less than two years. " "After staying in Yili for 16 years, your performance is very good and the employees love you very much. You suddenly left the company for no reason, neither resisting nor shouting. Can you really accept this reality? " The reporter asked.
Niu Gensheng frowned and said with great emotion, "I was very uncomfortable at that time. I have been very uncomfortable three or two times in my life. This is one of them, almost to the point of dying. "
Reflection: exile in Peking University, ten years to break the wall.
Niu Gensheng, who was in the same boat with Yili 16 years ago, came to Peking University and rode a broken bicycle between classrooms all day. When Niu Lao sat in the classroom, all the students sitting next to him were about 18 years old. Niu Lao was 40 years old. "I don't know if this is glorious or shameful. When you arrive at Peking University, people ask you what you do. It doesn't look harmonious to sit with some little girls and boys all day. Fortunately, I have a diploma from the Chinese Academy of Social Sciences, which is used by teachers for further study, so I call myself a' visiting scholar'. It is not easy to be a visiting scholar. Niu Gensheng must first resolve his inner grievances and pains before he can settle down and blend into the unfamiliar campus environment.
"Fortunately, I can get over it. There are too many sad things in my history. When I was 18 and 19 years old, I was arrested by the public security bureau for fighting in society because of loyalty and righteousness, and I was put in a detention center for three months and two months of administrative detention. Fortunately, I was not sentenced. Later, the leaders of the Hohhot Political and Legal Committee visited Mengniu, and I got to know one third. They trained and educated me in those years. " Niu Gensheng ha ha laugh.
"I experienced such a thing before I was 20 years old, and then I got better naturally, so my face was passable. It happened that I didn't go to a famous university, so I enjoyed studying in a famous university. During this time, I have done a lot of research and listened to many lectures by economists, trying to find out what I don't know. As long as I don't know, I will learn. How do university teachers give lectures? What are the ways and methods of learning? What are the ways and angles of thinking? " "When you sit in the classroom of Peking University, can you really let go of the enterprise in your mind?" The reporter doesn't believe that the old cow lives so leisurely.
"Can't let go! I always go with questions when I attend classes. " Niu Gensheng said.
A subordinate who followed Niu Gensheng from Yili told the reporter: "After Niu Lao came back from Peking University, he was much more mature in terms of perspective and way of doing things. Niu Lao used this time to re-examine his experiences and lessons in Yili 16, and changed the stress response mode originally formed in the enterprise into a rational thinking mode. As the saying goes, if you walk for three days, you should sit up and take notice. Think about it. After half a year's painstaking thinking and summary, Lao Niu has been thinking higher and farther than the average person. How much progress has this precipitation and sublimation made in thought? " Niu Gensheng studied in Peking University for a semester. For Niu Lao, this semester is not only a study, but also a process of reflection. By the time he finished his studies, he might have formed a draft of Mengniu in his mind.
Helpless: cross the rubicon, put it to death and be born.
"Do you want someone like me?" On the end of 1998, Niu Gensheng, who has officially resigned from Yili, strolled to the talent market in Hohhot. He stood in front of the recruitment counter of a company and asked the people who came to recruit. "How old are you?" The other party asked. "40 years old." The old cow replied. "Sorry, your age belongs to the list of laid-off workers in our company." The other party smiled and answered bluntly.
Niu Gensheng doesn't really want to find a job through the talent recruitment market. Niu Lao's idea at that time was to see how much his value would be recognized if he left his familiar environment and dairy industry. As a result, he found himself engaged in management for many years, and no one in other enterprises wanted him. Other enterprises do not mean that Niu Lao can't find a good job. After learning of Niu Gensheng's resignation, the boss of a dairy company immediately found Niu Gensheng and offered a high salary to invite Niu Gensheng to join. Niu Gensheng made a condition to the other party: "Use my old cow's management experience and network resources to become a shareholder." As a result, this condition scared the other party away. Niu Gensheng later said to his subordinates: "They thought my request was daydreaming!" Later, some people commented that this enterprise didn't realize that Niu Gensheng was a printing machine.
Not appreciated by the new owner, Niu Lao intends to do something to solve his livelihood. At first, Niu Gensheng wanted to open a seafood stall. I chose a house and considered the mode. As a result, an "invisible" force made it difficult to produce this plan. Until this time, Niu Gensheng realized that although he left Yili, the shadow of Yili hanging over his head did not disperse.