What does Baidu make money from?

Question 1: How does Baidu make money? This is the explanation of Baidu boss. Baidu's profit model "Today's Media": Sina and Sohu are profitable by advertising, short messages and games. As a search tool, what is Baidu's profit model? Li Yanhong: Search is already a large-scale market. So far, bidding ranking is still the most promising profit model. Baidu's profit model is very clear. We launched bidding ranking on September 20th, 20001year, which is the main profit model of Baidu. Bidding ranking first appeared in the United States and was gradually recognized by the investment community after 2000. In the past, domestic SMEs were mainly promoted through exhibitions, but now they can be promoted online through competitive rankings. This model has been recognized not only abroad, but also at home. This is not the same as the previous promotion method. There are about 20 million small and medium-sized enterprises in China. These SMEs have few channels to promote their products and services, such as TV advertisements and even newspaper advertisements. They can't afford to play, and it's unnecessary, because what they sell may be very professional. How do they promote their products and services? Search engine is a very good model, that is, when someone is looking for this thing, the person who sells it comes out. It's the same whether it's China or the United States. Today's media: Will the profit model of bidding ranking really make unlimited money? Li Yanhong: I think so. Bidding ranking is a very reasonable and excellent model, which allows advertisers to find out who their customers are very accurately. This is a generally optimistic profit model. Baidu has been doing this bidding ranking for nearly four years, which is very consistent with our original judgment. The average annual revenue growth rate of bidding ranking is as high as 390%. This profit model is formed by making its information rank in Baidu keyword search in the form of payment. For example, if you search for a needed information on Baidu, all relevant enterprises that join Baidu's bidding ranking can display their information on the webpage. This business model has also won the recognition of many small and medium-sized enterprises and local governments. Baidu should be said to be suitable for more than 20 million small and medium-sized enterprises in China. No matter what you produce, what you sell, your product name and your service name, you can match the needs of users in this form. This is a generally optimistic profit model. It is very similar to the profit model of some mainstream search engines in the United States, but it is very different from the profit model of some domestic Internet companies. Baidu is a search engine, so netizens in China will input keywords into the search box no matter what information they need. When his needs are expressed in the form of keywords, we actually know what he is looking for and what he is interested in. This kind of information is actually very valuable to many enterprises. Baidu pursues focusing on today's media: who is the biggest competitor now? How does Baidu win the market in the face of competitors? Li Yanhong: Actually, I don't care much about who the competitors are now, because the market is still very big. In terms of scale, Baidu is still relatively small. Now many enterprises have not realized the role of bidding ranking, so competition can cultivate the maturity of the market faster. From this perspective, competition is not necessarily a bad thing. The entry of new competitors will not lead to a decline in Baidu's performance. Instead, it will be easier to cultivate and expand the market. Chinese search has great potential. At the same time, Baidu was not a pioneer in the past. When we launched Chinese search for netizens, many Chinese searches had been launched in the actual market, so we were not afraid of competition. We first developed through competition. Facing the challenge, what is really terrible is the latecomers, especially the more dedicated companies. Therefore, we have been paying attention to the changes in the market. Whoever can grasp the demand will win. Baidu's rapid growth in the past and China's first position in the search market are all due to our concentration. In the future, when we face stronger competitors in this field, we will still beat them by focusing. You can notice that Baidu is the only listed company that only does Chinese search, focusing on making Baidu the largest website among all China search engines. Today's Media: Recently, Alibaba acquired Yahoo China and invested 1 100 million USD in search. Is it a big threat for Baidu to become the search leader in China market? Li Yanhong: In the face of threats, we need to concentrate more. Let's ... >>

Question 2: How does Baidu make money? Hehe, Baidu is a search engine, and it makes money in the same way as other search websites. There are several ways to make money.

1. advertising revenue, for search websites, the daily click rate is very high. Such a high number of views is of course a good place for advertisers to place advertisements and a good way for Baidu to make money.

2. Search income Another way to make money from search websites is to sell the location of the first URL that appears when netizens search. When you search, are the websites arranged in an orderly way? Yes, this can also make money. The price of the first place is the most expensive, the other prices are decreasing in turn, and the second place is the third place.

Question 3: How does Baidu make money? Baidu's profit model is relatively successful, mainly in the following ways:

1, search * * * unexpectedly. Simply put, whoever gives Baidu more money, Baidu puts its information in a prominent position.

2. Provide search services for other websites, such as Sohu, Sina and Top 23. , providing patent search services, with rich profits every year.

3. Baidu cooperates with * * * departments and institutions to provide technical support and services and make a profit.

4. Advertising words are gold.

5. The brand benefit of Baidu has reached 654.38+00 billion RMB.

6. Baidu also obtains a lot of commercial profits by financing and introducing a large amount of funds for other commercial activities.

The click-through rate may not be directly converted into wealth, but the more people click, the higher the attention to the website. Advertisements published by websites with high visits can make money, and websites with high visits may rank ahead of schedule. So it is also derived that someone may cheat the click rate and so on.

Question 4: How does Baidu make money? How can Li Yanhong be on Forbes? Search made a fortune.

You're out.

Baidu search has such a large market share in China.

For example, which hospital is better for you to search, which institution is better, and so on.

Search results are all links to the websites of customers who have been given money by others. Hot keywords are on the home page, usually hundreds of thousands or even millions a month.

fat profit

Question 5: How does Baidu make money? Baidu mainly makes money by bidding ranking service, which is a big head. In fact, the entire search engine industry mainly relies on this to make money, including Google.

For example, Baidu bicycle search page promotes bidding ranking service behind the first few pages.

Baidu bidding ranking is a network promotion method initiated by Baidu, which can bring a large number of potential customers to enterprises with a small amount of investment and effectively improve the sales of enterprises. More than 654.38 billion people search for information in Baidu every day. After registering keywords related to products in Baidu, enterprises will be found by customers looking for these products.

Bidding ranking is charged according to the number of potential customer visits brought to enterprises, and enterprises can flexibly control the investment in network promotion and get the maximum return.

Why does the bidding ranking service have an effect?

Baidu is the world's largest Chinese search engine and one of the top 10 websites in the world, covering 95% of China netizens, and it is the most valuable enterprise promotion platform.

Pay by effect, and the average cost of acquiring new customers is low.

Charge in full according to the potential customer visits brought to the enterprise. There is no charge for customer visits, and enterprises can flexibly control the promotion efforts and capital investment, with the highest return on investment.

Strong pertinence

The promotion information of the enterprise only appears in front of the potential customers who are really interested, which is highly targeted and easier to achieve sales.

There is no limit to the promotion keywords.

You can register multiple keywords for free at the same time, and the number is unlimited, so that every product of the enterprise has the opportunity to be discovered by potential customers and support the whole product promotion of the enterprise.

Full-time intimate service

It has the largest and most professional online marketing service center in the industry, covering the whole country, providing value-added services for enterprises and fully ensuring the use effect of online marketing.

Bidding ranking service charging standard

1. Minimum advance payment of promotion fee for bidding ranking 1500 yuan, with no limit on overpayment. Your payment will be deposited into your registered bidding ranking account. When a potential customer clicks on your website through bidding ranking, Baidu will deduct the corresponding fee from your account.

2. The starting price per click is 0.30 yuan. If multiple websites bid on a keyword at the same time, the search results will be sorted according to the bidding level of each click.

3. There is no limit to the number of keywords that each user can submit. No matter how many related words are submitted, they will be charged according to the actual clicks on the website.

4. Click-based billing system of bidding ranking counts the click situation once every 15 minutes, and deducts the corresponding fees. You can log in to the bidding ranking customer management platform at any time to check the click situation.

5. We provide detailed click statistics report for each customer, and you can visit the management platform at any time.

6. Pay the service fee every year. 600 yuan and Baidu provide you with consulting services, account opening services, management services and reporting services.

Question 6: How do Tencent, Baidu and 360 companies make money? 1. Advertisement

Free is to let the people love and be liked by poor middle peasants (although the technology is worse than other producers), and the natural popularity will go up. Naturally, some companies will cooperate with 360 and rely on 360' s popularity to advertise to those companies.

2. Users download software through "360 Software Manager", and 360 can profit from it.

At present, the download price of free software is about 0. 1 yuan per download to 0.5 yuan, and the commission of paid software download websites is even as high as tens of yuan, and the commission of large commercial software is not capped. It is reported that the annual income of a large software download website can even reach 10 million yuan.

Maybe three or four more. ...

For example, if 360 security guards now have as many users and strong user stickiness as QQ, it is expected to issue 360 coins.

I hope it helps you.

Question 7: How do Internet companies like Tencent, Baidu and 360 make money? And almost all the products we use are free. Hello, this is an example of 360.

Advertising revenue, which accounts for a large part.

360' s antivirus software is free, but its company doesn't just do this.

1. Internet service revenue is the largest revenue source of 360, which mainly includes three parts:

Online advertising revenue (online advertising)

This part of the income is about $654.38+23 billion, accounting for 73.3% of the total income of 2065.438+065.438+0 [2].

These include:

1. The income from online marketing services [3] is about1060,000 USD, accounting for 631%of the total annual income of 20/kloc-0 [4]. This part of the income is mainly obtained by selling advertising space of 360 platform-level products. Platform-level products include "360 Website Navigation Page", "360 Secure Desktop" and "360 Software Manager". (Now you know how much money hao.360, the navigation page of 360, earns! )

2. The revenue from search recommendation service [5] is about170,000 USD, accounting for 10.2% of the total revenue of 201[6]. This part of income is what we usually call "diversion income". Compared with the advertising revenue above, this money is really nothing. In 2009, the search box of the 360 navigation page was Baidu search by default, and this part of the money was mainly paid by Baidu. In 20 10, Baidu fell out with 360, and 360 changed its default search to Google, which brought a lot of traffic to Google, and 360 also got a return of about120,000 USD from Google. By 20 1 1, although Baidu was still included in the search recommendation provided by 360, Baidu did not give 360 a penny (this was voluntarily provided by 360, and Baidu announced the cancellation of cooperation with 360 on 20 10); In addition, sogou, Youdao, and instant search engines basically have no traffic share with 360 because of their low market share and weak liquidity. Therefore, this part of the money is mainly paid by Google, that is,170,000 dollars. Therefore, we often say that "Google is the largest financier of 360", which is true from the composition of this income.

Internet value-added service (Internet value-added service)

This part of the income is about $43.6 million, accounting for 26% of the total income of 201/kloc-0 [7].

These include:

1. The revenue from operating web games [8] is about 43.57 million US dollars (that is, the revenue share between 360 page tour platforms and 70 page tour producers) [9];

2. The income of remote technical support [10] is about $30,000, which is almost negligible.

Income from other services (other services)

This part mainly refers to "IT outsourcing and system integration services for enterprise customers" [1 1], which is about $346,000, accounting for 0.2% of the total revenue of 20112].

The above-mentioned "Internet service income" contributed 99.5%(73.3%+26%+0.2%) of the total income in 2010.360 years.

Second, the sales revenue of third-party antivirus software-$890,000.

Yes, you are not mistaken! 360, which claims that its security products are completely free, actually still has 0.5% of its revenue from the sales of anti-virus software. This part of the income reached $654.38+$06.29 million in 2009, accounting for 50.4% of the total income of 360; In 20 10, it was about $3.87 million, accounting for 6.7% of the total income of that year. Since 360 began to take the strategy of "free antivirus+expanding users", this part of the income has become less and less. I believe this income can be ignored in 20 12 years.

Question 8: What is the value of Baidu? What does the company rely on to make money? Baidu's other pillar industries are maintained. Knowing that the return on wealth in shopping malls is nine Niu Yi hairs for Baidu. Earners such as Baidu players, browsers, advertising revenue and so on.

Question 9: How does Baidu make money?

This question is too professional. You need to know what bidding is.

You will know that Baidu will make money too much.

Even if you use Baidu for advertising promotion, if you earn 1.5 million, you will get 1.

Question 10: How does Baidu make money? 1 bidding ranking

Users buy keywords in Baidu, such as I sell crutches. I give Baidu money to buy this keyword. When users enter crutches in Baidu, my website will appear in front. As for whether it appears first or later, it depends on how much you give Baidu. Now Baidu has sold almost all keywords. If you don't believe me, just throw something around you, as long as the public has it. The first place is promotion. Thousands of keywords, Baidu earns millions every day, and only I hate being born late. ....

2 advertising

When I answered this question, Baidu's advertisement occupied one third of the screen, just on the right. You can see it if you pay attention.

3 Information fee, potential capital

Baidu can know for the first time what users are searching for, what they want to know and what they like, and the search records can reflect what the broad masses of people are paying attention to. This is a great wealth in some companies. 2 1 century, information society, information is money. (Do you know why Tencent sogou sued a pinyin input method, because the input method software can also bring the same effect) If I made my debut a few years ago, ....

4 various ways to make money

Baidu is well-known and has a large number of visits. If something happens to some companies, departments and individuals and they don't want Baidu to show it, give them money. This is also a way to make money.

There are many derivative ways to make money.