2. After the image positioning, according to the CIS method, the concept is defined first, then the behavior is standardized, and then the visual recognition system is made. In these three aspects, idea is the foundation, behavior is the guarantee, and vision is the image. For example, idea is a person's thought, behavior is a good expression of behavior, and vision is a person's gfd, but it has the consistency of an idea, which implies behavior and vision, embodied in behavior and included in vision. At the same time, it should be noted that the three aspects have different emphases according to the nature of the organization (enterprise). For example, consumer goods pay more attention to the planning and publicity of visual image; Manufacturing and service industries pay attention to the cultivation of code of conduct; Educational consulting and other organizations focus on the deepening and dissemination of ideas.
3. On this basis, refine and sublimate the concept into the cultural core of the enterprise, and solidify it according to the mission, corporate vision and core values of the enterprise. As a soft part of enterprise management, it acts on people's ideological level, plays a management role, and then is deeply rooted back. Part of the code of conduct has been transformed into the code of conduct dominated by the core culture of the enterprise, which has been simplified and institutionalized, and has become a hard part of enterprise management, acting on the hands and feet of people in the organization and playing a management role. As a visual system of enterprise concept, visual image conveys the internal characteristics of enterprise in the most direct and impactful way.
4. On this basis, according to the order from the inside out, in line with the principle of cultivating quality internally and shaping image externally, and on the premise of laying a solid foundation, shape and maintain your image step by step.
5. Special reminder is that short-sighted behavior of quick success and instant benefit should be avoided, tangible and godless mode should be avoided, and it should not be tricky.
Wish you success!