The innovative launch of the project "Production, Marketing and Life" is an unprecedented project in the history of Taiping. The specific content of the project is to promote the sales staff of property insurance companies to sell life insurance products as agents, enjoy customer resources, and establish a training management system to achieve a win-win result for both parties.
First, the separation of production and marketing is the general trend.
On the one hand, from the customer's point of view, with the upgrading of customer consumption and the continuous improvement of insurance awareness, customers hope to have more active purchase choices, more products and better service experience to meet their own and their family's insurance needs, so the value of independent and professional insurance agents and brokers can be fully reflected, especially in the sales of medium and long-term life insurance products, customers need face-to-face communication and service to understand their needs more accurately and design tailor-made solutions for customers; On the other hand, from the perspective of insurance companies, the time cost and money cost of most small and medium-sized insurance companies are getting higher and higher. Only by cooperating with professional intermediaries, outsourcing sales, focusing on product design and development, and providing customers with better services such as underwriting and claims settlement, can we better develop the core competitiveness of insurance companies, effectively reduce costs and realize profitability earlier.
Second, buying insurance directly online is the future direction.
With the continuous progress of insurance technology and the application of artificial intelligence and big data technology in the insurance field, with these Internet aborigines gradually becoming the mainstream of the post-80s and post-90s society, online direct purchase has become a lifestyle and consumption habit. Although insurance has the characteristics of low frequency and passivity, simple and standardized insurance products, various marketing scenarios, more favorable prices and more convenient services make online insurance purchase accepted by more and more people. In the future market,
The project of "production, marketing and living" has brought benefits to sales staff. Property insurance sales staff can increase their income by selling life insurance products while stabilizing the renewal rate of customers.