What company is China New Era?

China New Age Holdings (Group) Co., Ltd. was established on 1980. It is a central enterprise managed by the State Council State-owned Assets Supervision and Administration Commission. It is a comprehensive service-oriented group company that adheres to the combination of military and civilian and actively promotes the development of national defense science, technology and industry. The main business is: import and export business with military trade as the main body and military-civilian integration; Development, construction and professional services of domestic and foreign engineering projects focusing on military engineering, resource engineering, integration of defense and civilian technologies and military conversion; High-tech investment and management based on the combination of military and civilian, military to civilian. New Age Health Industry (Group) Co., Ltd. was established in March, 1995. It is one of the pillar industries of China New Era Holding (Group) Co., Ltd., a high-tech enterprise, registered in the State Administration for Industry and Commerce, headquartered in Beijing, with a registered capital of 1 100 million yuan. Since its establishment more than ten years ago, the company has been adhering to the excellent quality of military enterprises, always adhering to the corporate purpose of "taking the development of national industries as its own responsibility and benefiting human health", advocating the homology culture of medicine and food and the health concept of "health is higher than wealth", relying on the company's strong strength, making every effort to promote the commercialization and industrialization of scientific and technological achievements, exploring national treasures, and developing natural, pollution-free and nutritious green health care mainly based on "Guozhen" brand pine and bamboo series. New Age Health Industry (Group) Co., Ltd. has undergone several changes, but it has always maintained integrity and standardized operation in the market. From the past pine pollen project, it has developed into a large enterprise group integrating science, industry, trade and learning. Being a person in the new era, creating a new era of cultural enterprise culture is not an ornament in the crown of the enterprise, nor is it an arty after the success of the enterprise. Enterprise culture is the soul of enterprise development. Enterprises without advanced culture are lifeless, and enterprises without distinctive culture are mediocre. We must build a modern, world-oriented, future-oriented, advanced and distinctive corporate culture in the new era. Corporate culture is a complex systematic project, and it is also a process of continuous enrichment, accumulation and precipitation. In the process of enterprise culture construction, we should give "outline" first, then "goal", highlight key points and step by step. It is under this guiding ideology that China New Era Group established the "New Era Cultural Program" for the first time, that is, the concept system of corporate culture. This system includes five parts: first, the pursuit of people in the new era; The second is the management purpose of people in the new era; Third, the overall business philosophy of people in the new era; Fourth, people's concept of circle work in the new era; Fifth, the management of people in the new era. The core of corporate culture is values, and its realization depends on employee behavior and working atmosphere. The biggest function of corporate culture is to achieve knowledge, promote the formation of employees' sense of belonging, identity and pride, and promote the realization of corporate goals. It is hoped that through the corporate culture of the new era, the new era group will develop and grow steadily with a new image and new style in the new century.