Does Double Star have a brand?

Double Star is China's own brand. Qingdao Shuangxing Shoes Co., Ltd. is one of the largest high-grade sports shoes manufacturers in China, a key enterprise in Qingdao and a national second-class enterprise.

Double Star Group has 90 subsidiaries and branches, with nearly 20,000 employees and more than 200 million yuan in fixed assets. The products produced by Double Star Group have won the only national well-known trademark of China shoe industry.

Development history

At the end of last century, after creating the brand of shoes, Shuangxing absorbed and merged tire and machinery enterprises, and also created the brand of tires and machinery, which was followed by the reorganization of shoes and clothing of Shuangxing.

During the ten years from 1998 to 2008, when other domestic sports brands were catching up, a series of measures of double-star shoes and clothing failed to cause too much waves in the market, while double-star tire car shoes won a place in the global tire industry.

In 20 16, Double Star shoes and clothing established the strategy of "reviving the sports brand of Double Star shoes and clothing and returning to the first market of middle-aged and elderly people in China". Shoes and clothing involved more than 10 categories and more than 30 professional, training, sports, leisure, middle-aged and elderly people, children and sports equipment accessories series, forming a relatively complete industrial chain.