The first company introduced an employee-based consultant suggestion model to provide tailor-made high-quality financial services.
The first and only private financial center in China.
The first company was awarded the "Outstanding Employer in China" by the authoritative organization CRF.
The first joint venture insurance company to launch AXA mileage plan and give employees shares in the company.
The first company insists on the satisfaction of customers, employees and sales staff as the company's assessment index.
The first company to introduce and commit to "redefining/leading standards"
The first large-scale market research activities, such as AXA AXA Asia Life Confidence Index Survey and AXA AXA Global Retirement Perspective Survey, were conducted in China to gain a deeper understanding of customer needs.
The first company to implement the professional financial advice mode of Personal Financial Needs Analysis (FNA) in China market.