Yakult Group is one of the largest active lactic acid bacteria beverage manufacturers in the world. Yakult Group was established in 1935, producing excellent products in various food fields such as lactic acid bacteria fermented milk, milk, instant noodles, various beverages, mineral water and so on. Yakult, transliterated as Yakult, is a kind of milk beverage popular all over the world, and each bottle contains at least 654.38 billion special active lactic acid bacteria.
In 2005, it won the honor of the first customer satisfaction in Japan for the eighth consecutive year and was recognized as a cordial service enterprise by customers. Its daily sales of lactic acid bacteria fermented milk reached more than 5 million.
Development of yakult:
Active lactic acid bacteria milk beverage has a history of more than 70 years in Japan, but it started late in China. Lactic acid bacteria beverage has quickly become the new favorite of beverage industry because of its health care and longevity. The concern of the whole society for health gives the best development opportunity for lactic acid bacteria products. However, the research field of lactic acid bacteria production in China started late after all, and the industry standard is low.
Consumers' understanding of lactic acid bacteria products is not comprehensive, which leads to a mixed bag of lactic acid bacteria industry. Yakult, as a leading enterprise in the industry, has the obligation to cooperate with the industry management agencies to regulate the industry. Yakult's unique marketing method plays a vital role in guiding consumers to correctly consume lactic acid bacteria.
The above contents refer to Baidu Encyclopedia-Yakult Group.