Brief introduction of Ai Lei brand

Ailaiyi was born at the end of 1997, and is a fashion down jacket leader in China down jacket industry. The group has more than 4,000 employees, showing a diversified development pattern of Ailei down jacket, Ailei fashion, NICKIE children's wear, Ailei home textiles and Baiku e-commerce products. The four bases of Lishui, Zhejiang, Pinghu, Shanghai and Lu 'an, Anhui are the strong fulcrums of Ailaiyi Group. In Lishui and Pinghu, Zhejiang Province, Ailaiyi has two industrial parks with a building area of over100000 square meters. In Shanghai, Alei has more than 7,000 square meters of office buildings; Anhui Lu 'an Industrial Park is under construction, covering an area of about 287,000 square meters, with a total investment of 450 million yuan. It will be built into a large-scale production base and logistics center integrating management environment, human environment and natural environment. The group is headquartered in Lishui, Zhejiang, and the group management center is located in Shanghai. The soon-to-be-completed headquarters base of Ailaiyi Lishui covers an area of about113,500 square meters, and the group has invested 600 million yuan to build the grand cause of Ailaiyi's development strategy in the future 10. In April 2009, the trademark "Ailaiyi" was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce.

With outstanding design advantages and comprehensive brand strength, Ailaiyi down clothing has formed seven marketing regions in East China, Central China, South China, North China, Central Plains, Southwest China and Zhejiang, with more than 3,000 sales channels in 3/kloc-0 provinces, autonomous regions and municipalities directly under the central government, and 18 offices and 13 special zones in China.

Ailaiyi Home Textiles, with its natural, comfortable and simple product style positioning, is different from other home textile brands and has become a new force in the market. Sales network all over the country, mainly distributed in Shanghai, Zhejiang, Jiangsu, Henan, Jilin, Hubei, Guangdong and other provinces and cities.

"Branding, specialization, standardization and collectivization" is the unswerving development route of Aileyi Group. Ailaiyi adheres to the enterprise spirit of "striving for perfection", advocates the brand concept of "the life of famous brands lies in quality and culture" and the business concept of "winning trust with sincerity and benefiting from trust". After more than ten years of accumulation and aggregation, through strategic planning, resource regeneration and energy focus, it began to enter the period of brand diversification fission reproduction. It is Aray's unchangeable ideal and goal to grow, develop, expand, leap again and create new miracles.