Media reports of Shanghai Midtown Alliance Investment Management Co., Ltd.

"A group of" big brothers "with the mode of buying land and selling houses in their blood are bent on playing professional finance. Whatever the outcome, the process is bound to be difficult. 10 years have passed, and the financial dreams of these China real estate giants are becoming clearer and clearer. "Money shortage" is the key word of 20 13 China financial market. In mid-June, the overnight lending rate and repurchase rate of banks remained high, reaching an all-time high of 13% at the highest. However, just as banks and enterprises are looking for "money" all over the world, Midtown Investment, jointly funded by domestic real estate giants, has completed the largest round of private placement in history. In just three months, the investment and financing of Midtown was 654.38+03 billion yuan, exceeding the planned target of 500 million yuan by more than 200%. "

Midtown Investment is not like an opportunistic company. June 20 13, China's financial system encountered a moment of tight liquidity, but Midtown Investment just ushered in an unprecedented round of capital increase and share expansion in its development history.

An unprecedented beginning often leads to an unprecedented ending. In just three months, Zhongcheng Investment has raised 654.38+03 billion yuan, exceeding the planned target of 500 million yuan by more than 200%. After this fundraising, the total share capital of Zhongcheng Investment increased from 486 million yuan to 65.438+63.63 million yuan, an increase of 654.38+0.6 times compared with the share capital at the beginning of its establishment in 2002. This fan fund, which once had obvious mutual assistance and numerous friends, has now grown into a real estate fund management institution with the longest history, the most stable performance and a growing reputation in China.

However, Lu Lin, the operator of Midtown Investment, is not excited about this achievement. In his view, compared with the success of Midtown Investment in increasing capital and shares, he paid more attention to the reorganization of joint-stock companies completed at the beginning of this year, as well as the positioning, development strategy and new business layout of joint-stock companies. He even defined the company's past 10 year as "prehistory" and 20 13 year as "New Year".

Lu Lin told China Real Estate Finance that the change of Midtown Investment from a limited liability company to a joint stock limited company is not just a name change. Based on the understanding of real estate and finance, and the degree of correlation between real estate and finance, we position the company as a "private investment management institution focusing on real estate". Management institutions and investors are entrusted and entrusted, and they are entrusted to manage investors' assets with their expertise, technology and experience; The management institution and the transferee (investor) reach an investment relationship through equity and creditor's rights. Therefore, this process is a process in which management institutions create and initiate value-added products, management and services, and it is also a process in which financial products are produced, just like the essence of investment banks. This transformation has returned to and restored the financial attributes of real estate fund management institutions, from "real estate+finance" to "real estate finance". This is not so much the great progress of investment in Midtown as the great progress of real estate finance development in China.