1. Primary goal: The primary goal is the most basic sales goal, including sales volume, market share, number of customers, etc. It is the most direct and quantifiable index to measure the performance and achievement of sales team.
2. Intermediate goal: Intermediate goal is a higher level goal than the primary goal, including customer satisfaction, customer loyalty, brand awareness and other indicators, paying more attention to long-term interests and customer relationship management, improving customer satisfaction and loyalty, thereby increasing sales and market share.
3. Advanced goal: Advanced goal is the highest-level sales goal, including brand influence, market share, customer value and other indicators, paying more attention to long-term strategy and competitive advantage, and increasing customer value and market share by improving brand influence and market share.