: Sichuan Changhong Group
Changhong, founded in 1958, has become a comprehensive multinational enterprise group integrating military industry, consumer electronics, R&D and core device manufacturing, and is moving towards a globally competitive information appliance content and service provider. In 20 15 years, the brand value reached11351800 million yuan. 2065438+On June 3, 2005, Sichuan Changhong Electric Co., Ltd. announced that the company name of Sichuan Changhong Electronic Group Co., Ltd., the controlling shareholder, was changed to Sichuan Changhong Electronic Holding Group Co., Ltd. (hereinafter referred to as "Changhong Holding Company").
In the stormy course of more than 40 years, Changhong has successfully realized the strategic adjustment of military to civilian, and developed from a single color TV industry into a diversified and comprehensive multinational enterprise group with related technologies such as TV, air conditioning, audio-visual, batteries, devices, communications, small household appliances and global business expansion. In recent years, in the process of accelerating the transformation to the role of "information appliance manufacturer, key device supplier and IT product supplier", the company's comprehensive strength has been comprehensively improved, and its technical level, marketing and product quality are at the world leading level.
The company is headquartered in Mianyang City, Sichuan Province, an emerging science and technology city in western China. At the same time, a number of shareholding and holding subsidiaries have been established in Nantong, Jiangsu, Changchun, Jilin and Zhongshan, Guangdong.
In the process of practicing the enterprise tenet of "Changhong Technology, Benefiting Humanity", Changhong Color TV has ranked first in the industry in market share for more than ten years. Air conditioning still maintains an annual growth rate of 100%; Dvds sell well overseas, with constant orders; The latest "Jingxian" rear projection color TV stands out from the crowd and is in the limelight; ADSL has passed the national acceptance and is getting better and better. By the year 2000, the brand value of Changhong Company reached 26 billion yuan, ranking the forefront of the national electronic industry. The company has been identified by the state as a 120 large-scale pilot enterprise group and one of the six national technological innovation pilot enterprises. The company always insists that technology is the driving force of enterprise life, always keeps full contact and tracking with high and new technology, constantly increases the intensity and investment of technology development, and expands its strong scientific research and development strength. The company has a national technical center and a postdoctoral research mobile station, and has established close technical cooperation relations with famous domestic research institutes such as Chinese Academy of Sciences and Tsinghua University, and has successively established several joint laboratories with foreign famous enterprises such as Panasonic, Toshiba, Sanyo, Philips, Thomson, NEC, Gao Bai, Sanken, Microecology and Dow Chemical, and stood on the same starting line with international household appliances counterparts.
The market is the stage for enterprises to show their strength. In order to better meet all kinds of challenges, Changhong has also formulated its own countermeasures according to the complicated and changeable market conditions: combining high and low, and attacking with fists. High-end market technology is king; Low-end market quality is king. While winning the domestic market and continuing to be all-powerful, we are strategizing, looking at the world and actively participating in the great competition in the international market. In recent years, our products have been exported to Europe, America, Southeast Asia, the Middle East, Russia, Australia and other places, and the foreign exchange earned by export has continued to grow by more than 100%. Through the attempt, the company successfully realized the transformation from product export to technology and capital export.
New century, new changhong. Adhering to the corporate culture of "revitalizing the national industry as its own responsibility", adhering to the business philosophy of "leading technology and winning by speed", and adhering to the development strategy of "creating a world famous brand and building a century-old Changhong", Changhong is seizing the historical opportunity of WTO and the western development, making efforts to carry out structural adjustment, industrial upgrading, system innovation and technological innovation, making every effort to shape Changhong's strong core competitiveness, realizing its second take-off and entering the world's top 500.