The State Council, the central government of China, issued a document on power market reform, which set off a wave of power market reform.
Before the electricity reform, power grid enterprises, as the only main body of electricity operation and sales in the electricity market, assumed the roles of operators and suppliers and gradually formed an absolute monopoly position in the electricity market.
After the electricity reform, the state released the electricity sales side and allowed social capital to enter and participate in electricity market transactions. As a result, the "electricity sales company" came into being, that is, a new market entity participating in electricity market transactions.
Second, the significance of establishing a power sales company
From the policy point of view, the electricity sales company is an important link in the reform of electricity marketization, which is used to open up the power generation side and the power consumption side and realize the market-oriented transaction of electricity. But the real internal driving force lies in the fact that the electricity market behavior realized by the electricity sales company can create real interests and benefits.
From the micro level, power sales companies need to attract more users to concentrate more electricity in the same industry competition in order to better play the scale effect. This process will definitely reduce users' electricity expenditure.
From a macro point of view, market-oriented behavior can also give full play to the guiding role of price in the market and can guide users' electricity consumption behavior purposefully. So as to reduce unreasonable and inefficient electricity consumption behavior and improve the overall energy efficiency. The improvement of energy efficiency can save a lot of investment for power generation enterprises, and this part of the space is precisely the bargaining space of power sales companies.
Third, the role of electricity sales companies.
With the continuous improvement and development of the national electricity reform policy, the roles and responsibilities of power sales companies will also change with the market situation.
The first stage-the middleman who earns the difference: the electricity selling company can be regarded as the product of electricity marketization. In the early days, power selling companies helped power companies negotiate with power plants, reducing the power consumption costs of power companies as much as possible, and taking a slice of it. This is a single mode of purchasing and selling electricity.
The second stage-power service providers: The real role of future power sales companies is to provide better comprehensive energy services for power companies, and at the same time provide users with more energy-saving and optimized energy management solutions, constantly upgrade users' electrical equipment, and finally achieve optimal electricity use.
L Power deviation evaluation ability: Power consumption enterprises need to accurately estimate their own power consumption, so as to reasonably allocate the share of power purchase in annual or monthly transactions. Similarly, the electricity regulatory authorities will also impose deviation penalties on power companies that use electricity differently. Power selling companies need to rely on their own professional and comprehensive power trading technical team to provide accurate power forecast values for enterprises, protect enterprises from deviation losses and reduce power trading risks.
L Demand side response: Power trading is divided into medium-and long-term trading and spot trading. It has a strong test for the price forecasting ability of electricity buyers. Power selling companies need to use their professional ability to play games in the trading market and buy enough and low-cost electricity for users.