Core values: for the same benefit.
Management concept: simple and direct.
Business philosophy: risk first, benefit first.
Enterprise spirit: loyalty, diligence and hard work.
Code of conduct: eighteen for and eighteen against.
Vision: Open the river letter, the river letter of the world.
Discipline: loyalty-the soul of spirit; Unity-the foundation of winning; Learning-the way to be competent; Struggle-a successful move; Controlling risk-the cause of invincibility; Benefit-the fruit of prosperity; Innovation-the source of development; Transcendence-the way to take off.