Yifubao is a third-party payment company owned by Suning.cn, similar to Alipay. It also has the functions of transfer and remittance, credit card repayment, telephone charges, utilities, financial management, insurance and so on. When a user registers as a member in Suning.cn, he or she will also have an Easy Pay account. Users can directly recharge the Efubao account on Suning.cn, and can pay with Efubao after recharging.