On the evening of June 365438+1October 3 1, 2023, Anta Sports announced on the Hong Kong Stock Exchange that in order to match the consistency of the corporate image of the group, the company updated the logo usage specification, which took effect immediately.
The new logo will be printed on the company's corporate documents, including but not limited to interim and annual reports, announcements, circulars, press releases and publicity publications, and will be used on the company's website. According to the announcement issued by Anta, the new LOGO adds brand letters on the basis of the original LOGO, and there is not much change.
Anta's response: It's not a new logo, but an updated usage specification of the original logo to conform to the consistency of the corporate image of the group. Hong Kong listed companies usually make announcements on the Hong Kong Stock Exchange.
The meaning of Anta Group logo
1, Anta logo
"Anta" is translated into "Mother of the Earth" in Greek, which embodies an extremely broad mind and dedication to the world and mankind. Greece is the birthplace of the Olympic Games. "Anta" refers to the Olympic spirit and product sportsmanship pursued by its brand, covering Anta culture, soul and modern sportsmanship. Anta's logo, which combines Chinese and English, highlights internationalization, nationalization and specialization.
2, Anta red graphic logo
Bright red represents vitality and enterprising. A-shaped arc constructs a sense of space, implying soaring, showing the beautiful combination of strength, speed and beauty in sports, and implying the idea of pursuing Excellence and surpassing oneself.
3. Anta Chinese logo
The font "Anta" is horizontal, vertical and stable, which symbolizes the spiritual quality of starting a business with peace of mind and being a down-to-earth person. From the perspective of translation, it reflects the accumulation of wealth, dripping water wears away the stone, and steadily develops the domestic and foreign markets. Judging from the logo combination, it is refreshing and full of vitality. The overall logo design shows that Anta enterprises are determined to be "Anta" of the nation, "Anta" of the century and "Anta" of the world.
Reference to the above content: Baidu Encyclopedia-Anta