Introduction of Tianchuang Science and Technology Building Project
Tianchuang Technology Building is a large Grade A office building invested and built by Beijing Tianke Venture Technology Co., Ltd. Tianchuang Technology Building is the first fully market-oriented office building project of Tianchuang Real Estate, and its operation and sales have certain risks. In order to reduce risks and improve competitiveness, we invited McKinsey and Yuhuan Xinda to forecast and analyze the market demand in Zhongguancun area, especially in the western region. Detailed and objective data are obtained, which provides a basis for the final positioning of "Tianchuang Science and Technology Building". "Tianchuang Science and Technology Building" is positioned as a small and medium-sized company with a demand of 150-200 square meters, supplemented by companies with a demand of more than 300 square meters. The main customers are IT industry, consulting business and small trading companies, supplemented by others such as R&D companies and exhibition companies. In order to make the operation of Tianchuang Science and Technology Building more market-oriented, we hired United Development as the overall planning company of Tianchuang Science and Technology Building.