Build a strong e-commerce operation ability, train a group of professional e-commerce talents, and build an organizational structure that conforms to Internet sales; IT/ service/supply chain integration ability suitable for e-commerce, and good customer relationship with external customers of e-commerce; Covering the national e-commerce customer network, effectively developing Internet sales and promotion experience, as well as 8 years of call center experience, excellent network environment and export;
Clear business positioning, focusing on emerging channels, database marketing model, and the image of TCL Group's official mall and bumper network as the commanding heights. Build core competitiveness, efficient IT, tailor-made IT system for 3C e-commerce and build an efficient supply chain system. Product research and planning, professional product marketing team; Professional electronic products and related products research, publicity and packaging, multimedia design capabilities. Smooth logistics, relying on IT system organization, solve the problem of difficult home delivery service in the field of home appliances. Professionals familiar with 3C industry and e-commerce law;
Multi-category comprehensive operation ability, operating product categories: mobile phones, digital DC/DV, color TVs, air conditioners, refrigerators, washing machines, small household appliances, kitchens and bathrooms, lighting lamps, electronic cigarettes and other nearly 10 3C domestic and foreign first-line home appliance brands;
Multi-mode sales ability, customers cover the mainstream channels of domestic e-commerce, and build independent domain names for manufacturers, official online malls and concave-convex networks with independent retail image commanding heights and price standard lines. B2B2C is a social shopping website, wholesale and distribution, and the main sales channel. Open a shop on the B2C platform website, recruit online distributors to retail independently, and deliver goods on behalf of small wholesale. The TV shopping platform is based on the home TV shopping channels of various radio and television stations, selling single products on a wholesale basis and promoting advertisements;
Efficient IT operation capability and IT system are one of our core competitiveness. The OPS system developed on 20 12 can manage more than 10000 SKUs and process orders for more than 3000 days, realizing seamless automatic docking of clients, website platforms, logistics systems and suppliers, and traceability of information such as customer browsing/orders.
BI platform construction: business report system, data analysis system, data mining system and data push system;
Marketing Platform Construction: official website Mall, Bumper Mall, Direct Online Shop and Distribution Online Shop.
Construction of financial platform: K3 financial system, online banking interface, business interface and third-party payment interface.
E-commerce business platform (OPS): e-commerce order management system, warehousing management system, transportation and distribution system.
Customer service platform construction: call center system, after-sales customer service system, marketing customer service system and knowledge base system.
BOL: enterprise work portal system, office OA system, instant messaging system, short message platform system, telephone conference system;
Improve product planning research: material customization, program banner, activity design, decoration customization, product photography, design consultation, personnel training, overall outsourcing, etc.
Logistics deployment is smooth, with its own warehouse supporting Taobao logistics treasure warehouse as the central warehouse, covering all provinces, cities and counties in China;
China has nine warehouses: Beijing, Shanghai, Guangzhou, Hangzhou, Wuxi, Shenyang, Chengdu, Huizhou and Changsha.
Taobao Logistics Warehouse 9: Beijing, Shanghai, Guangzhou, Chengdu, Nanjing, Hangzhou, Wuhan, Qingdao and Fuzhou.
Professional personnel training: internal professional training, improve the training and e-commerce professional certification system, such as Taobao University focusing on training professionals, such as visual designers, product planning, data analysts and so on. The introduction of external talents takes the product category to be expanded as the vertical direction, and introduces professionals in corresponding industries.
The future of e-commerce is infinitely wonderful! Cool friends are wonderful, you and I can learn from each other!