Among all kinds of market research services provided by GFK, the sustainability survey of durable consumer goods retail market is a globally recognized authority. GFK Market Consulting (Shanghai) Co., Ltd. is the headquarters of GfK in China, and its business mainly focuses on the investigation of durable consumer goods.
Over the past 60 years, the company has established a rigorous and perfect investigation and analysis system, unified data collection methods in different countries, and provided services to global customers on the same platform with advanced information systems. GFK's global market report covers the overall market, sales channels and detailed market information of various products, covering more than 50 countries and regions such as Europe, Asia-Pacific, North and South America and Africa. /kloc-more than 0/00 major international manufacturers and retailers are using GFK data.
The rapid economic development in China provides new business opportunities for GFK. China business officially started 1993. In order to provide perfect services for international manufacturers and tools for China manufacturers to study the international market in depth, GFK Company set up an office in Beijing in June19965438+1October to conduct continuous surveys on the retail market of durable consumer goods (household appliances, cameras, IT, etc. ), covering China urban market, and providing market analysis services for manufacturers. With the deepening of business in China, the company's investment in China is also expanding. On the basis of traditional household appliances, it has also developed the investigation business in the fields of IT and communication.
In order to expand its business in China on a larger scale, GFK established GfK Market Consulting (Shanghai) Co., Ltd. in Shanghai in July 2000.
As for the English full name of the company, it should be Gfk Marketing service.