development strategy
The enterprise development strategy emphasizes making full use of the opportunities of the external environment and fully tapping the superior resources within the enterprise, so that the enterprise can develop to a higher level on the existing basis.
Development strategy includes three basic types: integration strategy, intensification strategy and diversification strategy.
(2) Stabilization strategy
Stability strategy, also known as maintenance strategy, refers to the strategy that the expected operating conditions of an enterprise basically remain at the scope and level of the strategic starting point during the strategic period due to the limitation of the operating environment and internal conditions.
Enterprises that adopt a stable strategy do not need to change their mission and goals, but only need to concentrate their resources on the original business scope and products to increase their competitive advantage.
(C) the contraction strategy
Contraction strategy, also known as retreat strategy, refers to the strategy of reducing the original business scope and scale of enterprises.
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Definition of overall strategy
The overall strategy is also called company-level strategy. In large and medium-sized enterprises, especially diversified enterprises, the overall strategy is the highest level strategy of the enterprise. It needs to choose a competitive business strategy according to the enterprise's goals, rationally allocate the resources necessary for enterprise operation, and make all businesses support and coordinate with each other. The company-level strategy often involves the financial structure and organizational structure of the whole enterprise.