The earliest birth of Wumart dates back to 1994. At that time, Zhang Wenzhong, who had just returned to China to start a business, and a group of returnees founded an information technology company. The business has developed from doing system integration projects for other enterprises to independently developing a set of management information systems specially designed for supermarkets, namely POS series.
The product has been developed, and the next step is to sell it. But there was no supermarket in China at that time, and no one wanted to be the "first person to eat crabs". When several entrepreneurs discussed it, they simply made a demonstration supermarket themselves and then let others visit it as a pilot to promote sales.
Expand the private brand of data
200 1, Wumart established its own brand R&D department, becoming one of the earliest retailers in China to develop and sell its own brand.
On June 5438+ 10, 2005, Wumart integrated the strength of various companies to set up its own brand department of Wumart Commodity Center to manage the planning, design, development, quality control and sales of its own brand in a unified way.
On June 5438+February, 2005, Wumart's own brand "Save Your Province" went public, which shocked the market with ultra-low price and won favorable comments from customers.
In May 2006, all the original Wumart brand products were delisted, which indicated that Wumart's own brand entered a new stage of development.
In August 2006, Wumart's own brand "East Spinning and West Weaving" was launched;
June 5438 +2006 10, Wumart's own brand "Good Food" was listed grandly;
On June 5438+ 10, 2006, the brand "Youyi" representing the technological content of Wumart and the technological products represented by "Youyi" notebook computer went on the market.
Baidu Encyclopedia-Wumart