General situation of enterprises of Huijishan Shaoxing wine Co., Ltd.

Huijishan Shaoxing Wine Co., Ltd. is one of the largest yellow rice wine producers in China, and the first enterprise in the same industry in China to pass the ISO9002 international standard certification. 1999, the trademark "Huijishan" was listed as a national key protection trademark. In April 2000, "Huijishan" Shaoxing wine was listed as the first batch of protected products by the State Council. In 200 1 year, it won the first batch of "green products" honor and ISO 1400 1 environmental protection certification in the national yellow rice wine industry. Shaoxing wine in Huijishan was awarded the title of "National Inspection-Free Product" by AQSIQ. In 2006, Huijishan was awarded the first batch of "Chinese time-honored brands" by the Ministry of Commerce. Products are not only sold well in the domestic market, but also exported to more than 30 countries and regions such as Japan, Singapore, Hong Kong, Macao, Europe and America. Japan has 80% market sales.

In the fierce market competition, the company constantly strengthens technological innovation and product development. In recent years, we have successfully developed fine collection series of rice (carved wine) such as "eight years", "ten years", "twenty years" and "fifty years", as well as new yellow rice wine with nutritional and health care functions such as "Dijutang", "Jishanqing" and "National Color Water". From June 5438 to October 2006 10, the company's technology center was recognized as a provincial-level enterprise technology center, which laid a solid foundation for the company's sustainable development.

Shaoxing wine has a long history, lasting for thousands of years, and its reputation is far-reaching.

With the rapid economic growth, the change of people's consumption concept and the further understanding of the nutritional function of yellow rice wine, as well as the continuous improvement of the taste of yellow rice wine enterprises, the consumption of yellow rice wine has increased significantly. The consumption of yellow rice wine increased from 6.5438+0.6 million KL in 2003 to 2.5 million KL in 2007, with an average annual increase of nearly 250,000 KL, and yellow rice wine entered a new growth cycle.

However, due to the rapid growth of rice wine consumption, some inferior rice wine mixed with water has entered the market, which has damaged the reputation of the rice wine industry and led to a crisis of consumer confidence in rice wine. Therefore, the local government in Shaoxing has rectified the yellow rice wine production enterprises, rectified or shut down some yellow rice wine enterprises with nonstandard production technology and substandard hygiene, and decided to build a centralized yellow rice wine industrial base according to the situation that the concentration of yellow rice wine industry has gradually increased in recent years and yellow rice wine products have formed regional market monopoly and market segmentation monopoly.

In response to the long-term planning arrangement of Shaoxing local government and combined with its own actual situation, Huijishan Shaoxing Wine Co., Ltd. decided to build the China Yellow Wine Industrial Base project with an annual output of 40,000 KL in Hutang Street of Shaoxing County from a higher starting point and according to its own capital, management and technical advantages, so as to make Huijishan yellow wine bigger and stronger.