The original Harley was "saved" by William Harley, aged 2 1 year, and Arthur Davidson, aged 20 1903, and was named "Harley Davidson" after their surnames. Now Harley-Davidson motorcycles have been sold to more than 200 countries. Despite the economic depression, Harley's annual sales increased by 15.7%, and the net profit of 5438+0 in 2006 exceeded $400 million. Harley's order has been placed until 2004.
Harley's metallic texture, beautiful lines and confusing color matching, as well as the contrast between electroplating and black paint, even the hot exhaust pipe and the deafening but "musical" roar all conform to a man's materialized imagination of strength and freedom in his dream.
Harley's biggest feature is to strive for individuality, so after receiving the order, it established a production and sales system. Generally, after confirming the order, Harley will customize Harley cars according to customers' personal preferences. This is in sharp contrast with the American classic Ford, which also has a history of 100 years. Henry Ford, the founder of Ford, insisted on "making one car exactly the same as the other".
1903 William Harley and Davidson founded the famous Harley-Davidson automobile company in Milwaukee. /kloc-for more than 0/00 years, it has experienced wars, economic recession, depression, strikes, buyouts, foreign competition and market changes, but it has withstood all the tests. Today, Harley-Davidson is stronger than ever, and it has not slowed down its development.
For a century, Harley-Davidson has been synonymous with freedom avenue, primitive power and good times. The image of Milwaukee Motorcycle Team has taken root in the hearts of fans all over the world. They are fanatically loyal to V-type twin-cylinder locomotives and the companies that make them. Passion is Harley's eternal pursuit and ideal. Always with burning passion, make every motorcycle into a boutique. After 104 years of tempering, we have always been firm: Excellence, continuous improvement, and the fire of passion will never go out.
Harley-Davidson produces heavy street cars, station wagons and customized modified cars, and provides complete spare parts, accessories, clothing and other products. Harley-Davidson offers 28 Harley-Davidson models, including Electra Glide, Sport ster and Fat Boy, through the global sales network of more than 300 franchisees. In addition to motorcycles, Harley-Davidson also manufactures and sells a series of clothing and accessories by authorizing the use of the company name and brand image, and takes "motorcycle clothing" as the brand.
Harley-Davidson motorcycles have five different product lines, each with its own characteristics, each of which contains rich history and traditions. The entry-level Sportster model is characterized by an engine displacement of 883 or1200 cc; The larger Dyna Glide, equipped with advanced chassis and suspension system, is Harley's most stable land cruiser; Without changing the tough appearance of the rear of the car, the invisible rear suspension of Softail meets the rider's comfort requirements; Harley's large station wagons, such as Electra Glide and Road King, pride themselves on providing comfortable driving experience, such as four-speaker sound and cruise control. V-Rod is a brand-new vehicle with liquid cooling and overhead camshaft engine (OHC), which is an extraordinary step towards the field of power cruisers.
The coolness of Harley-Davidson motorcycles has been fully demonstrated in the newly opened Harley-Davidson company exhibition hall in Beijing.
Harley's spirit can be summarized as the following three points: first, full of passion; The second is the pursuit of freedom; The third is to enjoy life.
Hundreds of toys are not used for walking.
"No one will regard Harley-Davidson as a means of transportation, and real Harley fans will not think so. Some customers buy Harley-Davidson motorcycles and leave them at home like works of art. In their spare time, looking at it and touching its beautiful body will immediately give them an irreplaceable sense of satisfaction. In addition, many people will be obsessed with modifying the appearance and performance of motorcycles again and again, even though he can't drive several times a year. " Zhao Hui, general manager of Beijing Harley Company, said.
Because the price of Harley in Beijing will not be less than 250 thousand yuan-equivalent to the price of a luxury car. "They are people who are willing to spend 500,000 to 1 10,000 spare money to buy themselves a toy." According to Zhao Hui, most buyers of Harley-Davidson motorcycles are people in their thirties and forties. So far, no one under 30 has been found.