The price of animation, high reward.

1, the average cost of TV animation is about 10000 RMB/minute, which can effectively generate economic benefits in the market. According to the broadcast channels, it can be divided into two types. One is an animation series for TV stations, also called TV version animation; One is an animated film made for cinemas, also known as theatrical animation. According to the survey data, the cost of original TV cartoons in China ranges from 7000 to 20000 yuan, with an average of 10000 yuan. For example, the animated film Vivid Cat broadcast by several TV stations, Guangdong Ivy Company invested 1 100 million yuan to produce 600 episodes, each episode 13 minutes, and the average cost was about12,800 yuan. "A Pig in the World" is produced by Wuhan Jiangtong Animation Company. The first 26 episodes cost 8 million yuan, and the average cost is about 1.23 million yuan according to the calculation of 25 minutes per episode. An animated film is much higher than this figure, and it is very different from the theme, story, image and other elements of the film. For example, "Butterfly Lovers" jointly produced by Shanghai Animation Film Studio and Taiwan Province China Film Co., Ltd. has an investment of100000 yuan, and the installation time is 90 minutes, and the production cost per minute reaches100000 yuan. 2. "Full painting" animation has the highest production cost. The number of cartoons per minute is the main index to measure the quality of an animated picture. Generally speaking, for a 25-minute TV cartoon, the number of frames of the best quality works is 18000, one second painting 12, and one shot is 2 frames. Such a work becomes a complete animation. In full animation, the characters move smoothly and the lines are soft. Of course, the production cost of full animation is the highest. There are about 12000 cartoon pictures in 25 minutes, followed by 1 second with 8 pictures, each picture needs 3 frames, and the production cost is in the middle. Cartoons with less than 9,000 cartoons in 25 minutes have the lowest quality and the lowest production cost. Of course, there are many factors that determine the comprehensive quality of an animation. Most Japanese theatrical cartoons are at the lowest level in picture quality. In 25 minutes, the number of pictures is less than 9,000, and some are as low as 3,000, and only 6 pictures are drawn in one second. However, this kind of cartoon has made great efforts in the story content, and its works are also very attractive to the audience. For example, crayon Shinchan, a famous detective Conan. This kind of cartoon greatly reduces the cost, improves the production efficiency and speeds up the production by reducing the number of intermediate pictures. Judging from the way in which Japanese comics export occupied the international market in recent years, this practice also has certain reference value. The cost of animation also depends on the production technology. The production cost of two-dimensional animation is lower than that of three-dimensional animation. At present, the production method of two-dimensional plus three-dimensional animation is popular in China, and the product cost of this method is between the two. In recent years, animation is made by pure computer in China, which is called "paperless operation" in the industry. Using this technology to make a certain scale animation can reduce the cost 10% to 30% compared with the traditional animation. Generally, the full animation standard of cinema animation is higher, and 24 cartoons are drawn in one second, reaching the standard of ordinary movies. Among them, the action of animated characters is the most smooth and soft, and the picture is exquisite, but the production cost will double, which is also an important reason why the theatrical version of animation is expensive. 3. The creator who pays the most creative labor consumes the most cost. As a typical category of creative industry, animation production mainly comes from human brain, so it also determines that the main cost of animation production is the cost paid to the creator. It is estimated that the salary of personnel accounts for about 60% to 80% of the total cost of an animation work. The salaries of various staff members also vary greatly. Creators who pay creative labor spend the most, while image designers, screenwriters, directors and original paintings pay the most for a work, so they have the highest salary and are less engaged in intermediate painting, coloring and synthesis. 4. Compared with the world, the cost of domestic cartoons in China is far lower than the international level. Although we think its success is very high, it is still at a very low level compared with foreign countries with developed animation industry. For example, the average production cost of domestic TV cartoons is about 1 10,000 yuan per minute, and 30 episodes are invested. Each episode of the 25-minute animation series needs to invest 7 million yuan, and the good quality can reach 6.5438+million yuan. For example, the two cases mentioned above, The Witch Cat and A Pig in the Sky, have been regarded as high production investment in China. However, according to industry sources, this figure is only one third of the average cost of Japanese animation, one quarter of that of Europe and one quarter of that of American animation production. Even though the labor cost in these areas is higher than that in China, the animation production cost in China is still at a low level. Animation is an industry that needs high investment, and sufficient funds are the first prerequisite to ensure the quality of works. The investment in domestic animation production is relatively small, which is also an important reason for my low animation level.