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Company development planning model 1 _ _ _ _ _ The development plan of the garden art engineering company in the next three years.
I. Outline of three-year development strategy
1. Seize the opportunity, expand outward, tap the potential inward, expand brand awareness and realize leap-forward development.
2. In the past three years, the business income has increased year by year, and the industry qualification has reached a high level. It is one of the well-known landscape companies in the region and surrounding areas;
3. Strengthen internal management and gradually realize the overall transformation from simple management to market-oriented operation;
4. Expand brand advantages, explore and summarize management experience, and form a management model with independent intellectual property rights.
Second, the company's three-year development plan
First, the company development ideas
With the guiding ideology of "seize the opportunity, expand outward, tap the potential inward, expand brand awareness and realize leap-forward development", the company will fully expand its influence in Guangxi and its surrounding areas, and strive to make the company a good brand in the landscape industry in Guangxi and its surrounding areas within three years.
Second, the landscape economic environment analysis
During the Twelfth Five-Year Plan period, the development space of China's real estate landscape industry is still vast, and we predict that the growth rate of real estate landscape industry will remain at around 18%. First of all, we predict that the growth rate of domestic commercial housing investment (including affordable housing) will be above 10% in the next three years, although the regulation is stricter.
Sales in first-and second-tier cities decreased year-on-year, but in third-and fourth-tier cities, with the promotion of urbanization and the continuous improvement of residents' requirements for housing quality, commercial housing sales are still good. Secondly, with the continuous improvement of buyers' requirements for living environment, more and more developers take landscape construction as their competitive means, and the proportion of landscape investment in real estate development investment will continue to increase.
Three. Key points of strategy implementation
(1) Vigorously expand the landscape business and improve the company's operating ability.
1, take advantage of the company's landscaping qualification to promote themselves by various means. First, the company should develop new products with high technology content and good economic benefits, and its seedling farm should "go out and please come in", hire senior experts from Guangxi University Agricultural College, Guangxi Forestry College and other scientific research units for technical guidance, and maintain good cooperative relations with these units for a long time, so as to make them become seedling experimental bases of these units, develop new technologies and products such as asexual reproduction, wetland plants and soilless culture, and strive to achieve "no one has me, everyone has me"
2. Broadening horizons and taking the initiative to attack are the expansion of the company's business. With the improvement of people's living standards and aesthetic concepts, people pay more and more attention to the surrounding environment, so our business extends to residential quarters, unit site greening, road greening and other aspects, not afraid of small, give full play to the advantages of talents, and provide users with satisfactory greening design and construction services. Expand the influence, improve the popularity, increase the market share, and make landscaping become the main economic growth highlight of the company.
3. Actively expand business, actively create conditions, and when the time is ripe, complete the company's qualification upgrade, strive for greater business, and form the company's main economic growth point.
(2) Pay attention to personnel training, introduce outstanding talents and increase the strength of the company.
Talent is the key to the success of the strategy, and the company conducts long-term uninterrupted training for employees.
Improvement is the requirement of the company's continuous development. The training content of employees should include technology, awareness, company system, enterprise planning, industry development, etc. , so that employees can clearly understand the role of their posts in the overall situation, understand the latest developments in the industry, find gaps to make up for deficiencies, and know yourself. Strengthen the sense of responsibility and mission of employees, so that the development of enterprises has enough motivation. At the same time, it is necessary to introduce excellent professionals, expand the company's landscape professional team and enhance the company's technical strength.
(3) Establish the company's rules and regulations and implement standardized management of the company.
The company has established and improved various management and reward and punishment systems to achieve the equality of responsibilities and rights, improve the initiative and enthusiasm of the company's employees, and improve the company's operational efficiency.
IV. Business Development Plan of the Company
1. The growth of the company's real estate garden business is expected to remain above 50% in the next three years, and the growth rate of net profit will exceed the growth rate of operating income. First of all, as an excellent enterprise in the industry, the company will benefit from the steady growth of the industry; Secondly, in the environment of low concentration of garden industry, the company will steadily increase its market share in the future by virtue of its comprehensive competitiveness in brand, nursery stock, design, construction and capital. The company's main customers-large real estate enterprises, their market share will also promote the growth of the company's business; Finally, with the release of seedling production capacity in the future, the self-sufficiency rate of the company's seedlings will increase steadily, which will directly improve the company's future gross profit level, so that the growth rate of the company's net profit is expected to exceed the growth rate of operating income.
2. The company's landscape design business will achieve high growth in the next three years, and it is estimated that the annual growth rate will exceed 60%. First of all, the company's design ability is outstanding, and the real estate landscape design has a certain popularity in the industry; Secondly, the company increased its investment in landscape design business; Finally, in the context of the scarcity of landscape designers in China, we expect to mainly absorb design.
The designer team and the acquisition design company will introduce design talents and expand the design team, thus effectively promoting the rapid growth of the company's design business.
Company development planning model Part II Development planning of Xinyunjiu Branch in the next three years
I. Current operating conditions of the company
1, status
At present, our company mainly manages ordinary and dangerous vehicles, with more than 20 ordinary vehicles and 64 dangerous vehicles. As the only company in our new transportation company with the qualification of dangerous goods transportation, this business has developed by leaps and bounds and is an example enterprise set by the transportation management department of our city. The transportation business in preparation includes the refrigerated export transportation business of Xuchang Tianhe vegetable base; Two or three transportation businesses are communicating and conducting market feasibility surveys; In order to cooperate with the development of various transportation businesses, especially to continuously improve the resources and service quality necessary for our participation in special transportation, the development of financing vehicles has also increased from the second half of last year to this year.
2. Advantages Our company has experience in dangerous goods transportation, and it can also be said that it has a certain special transportation business foundation. At present, the transportation of frozen vegetables is being prepared, which will be an opportunity for the future to gradually develop from simple car management to car transportation management.
Our new logistics company has the title of national first-class freight qualification, and the good reputation of new logistics for many years is the basis for the steady transformation of traditional wheel logistics to third-party logistics. The transportation cooperation business negotiated by our company with Budweiser Beer and Lotto Group is also an effective attempt to third-party logistics. These two cooperation intentions strive to start normal operation by the end of this year.
3, based on reality, identify outstanding problems.
At present, the development task of our company is still very arduous, and there are outstanding problems:
(1) The enterprise has been in difficulties for many years and is short of funds. A slight turnaround still needs the support of capital investment, so the current capital demand is the key issue. Because the business freight we are currently in contact with is in the form of post-settlement, which urgently needs liquidity turnover; The lack of start-up funds for new projects also limits the development of new supply markets.
(2) There are many redundant staff, heavy burden, unbalanced proportion of auxiliary personnel and professional and technical personnel, and low labor efficiency. Due to historical reasons, welfare is limited, and low wages cannot attract more outstanding talents to join;
(3) According to the demand of vegetable refrigerated transportation, there is still a lack of special transport vehicles to meet the transportation requirements, or a reasonable method of how to use effective social transport capacity for transportation.
Second, clear thinking, set goals, and promote the steady and sustainable development of enterprises.
The overall goal of 1 and _ _ years is to reverse the loss situation as soon as possible and strive to be flat at the end of this year; The overall idea is to "strengthen the main business, revitalize the auxiliary business, strive for substantive breakthroughs, and achieve a better production and operation."
According to this working idea, while trying to do a good job in refining Xuchang's refrigerated vegetable transportation, we should position new business and explore new markets more scientifically and reasonably, focus on strengthening dangerous goods transportation and cold chain transportation, do a good job in developing loan financing vehicles, increase income sources, and lead the company's various businesses to the road of sustained and good development.
2. In, we unswervingly ensured the full realization of the company's strategic goal of "turning losses into profits".
Now, strive to complete the profit task ahead of schedule or in excess, and accelerate the development of enterprises. To achieve the goal of sound and rapid development, we need to make greater efforts in resource possession, external expansion, production and management, and basic management.
Long-term business experience tells us that it is difficult to pursue greater interests from only one market. Only by strengthening the strength of enterprises, expanding living space and actively expanding market share will there be more opportunities and possibilities. Therefore, it is necessary to develop several fixed customer relationships this year to further improve the company's competitive strength in the freight market. This year, we initially contacted Camel Group, a transportation company in Xinxiang, hoping that this business can better support our company's economic growth next year.
3. The work goal of _ _ year is to expand the effective market outside the province, gradually realize the interaction between local and foreign supply bases, try to carry out short-distance stowage business, take sufficient supply as the guide, attract social vehicles to join, form a fixed source of vehicles, increase the progress of market-oriented operation and frame a new pattern of transportation network.
It is necessary to increase the investigation and analysis of the markets outside the region, screen resource information, conduct in-depth investigation and demonstration of those with good prospects, determine resource projects in a short time, accelerate the breakthrough in the possession of resources outside the region, and strive to "double" the main indicators such as supply, vehicle source, output and profit.
Three. measure
1, the transportation performance is the true embodiment of our real competitiveness, and the cost directly affects the performance. Therefore, the premise of any work should be to strengthen cost management. For the implementation of the plan in the next three years, we must first take effective measures to effectively reduce production costs and various expenses and promote the healthy and scientific development of enterprises.
2. Enhance the concept of actively participating in market competition.
Adjustment of resource allocation (such as vehicle renewal and contracting). ), the establishment of overseas institutions and the improvement of service level are all manifestations of participating in market competition. However, for a long time, most of them have been carried out in a passive state, rather than actively to achieve a certain goal. This kind of behavior often leads to inefficient or ineffective results, and even wastes resources, which can not achieve the expected effect of market competition. In the future development work, we should consciously increase the initiative and enthusiasm.
3. Highlight characteristic services, focus on developing specialized transportation, become a professional transportation enterprise with unique core competence in the logistics supply chain of users, take the lead in entering the logistics field by relying on its own transportation service advantages, and occupy the commanding heights of the industry, thus expanding the living space of the freight industry, improving economic benefits, and obtaining better survival and faster development.
4. Strengthen internal unified management. Freight units can take the road of joint development, take the dominant units as the leader, and carry out market integration and structural adjustment. First, establish the mode of inter-city transport, consider the operation of external areas on the basis of good operation, enlarge and strengthen enterprise groups, improve the ability of enterprises to participate in competition, guard against and resist the impact of external factors on us, and enhance the ability of enterprises to resist risks. Through the intensive scale operation of each freight unit, the transportation efficiency is improved, the waste of transportation resources is reduced, the transportation cost is reduced, the technological progress of enterprises is promoted, and the optimal combination of production factors and the rational allocation of resources are realized.
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