The company's main business is mainly concentrated in three 5A scenic spots: Grape Valley, Kanas and Nalati. Its products cover scenic spots, travel agencies, hotels, restaurants, entertainment, passenger transport, shopping, air passenger charter flights and so on. An industrial chain including six elements of "food, shelter, transportation, shopping and entertainment" has been initially established, which has driven the income of farmers and herdsmen in major scenic spots and promoted the development of cultural tourism industry in business districts.
The company will take the western development as an opportunity, take the national industrial policy as the guidance, and take the promotion of Xinjiang's tourism industry formation and economic development as the strategic goal, integrate Xinjiang's superior tourism resources and gather first-class tourism enterprises and talents. According to the principle of "strategic operation of the project, internationalization of marketing, specialization of brand building and institutionalization of management", the company will increase investment and develop the natural landscape and human landscape resources in Xinjiang efficiently and deeply, becoming the first resource-intensive company in Xinjiang.
Western tourism will give full play to the advantages of resources, talents and management, implement brand strategy, persist in continuous innovation, expand international and domestic markets, promote the formation of people flow, logistics and business flow, and contribute to the economic development of Xinjiang and even the whole western region while returning to society and shareholders with high growth and high profits.
corporate culture
Vision: To become a leading tourism enterprise in China and a powerful comprehensive tourism operator in China during the Twelfth Five-Year Plan period. Mission: Committed to the development of tourist attractions and the construction of tourism sales channels, leading the development of tourism in Xinjiang. Core values: pay equal attention to corporate profits and social responsibilities, pay equal attention to shareholders' interests and employee growth, and pay equal attention to corporate development and service quality.