At the beginning of its establishment, Blue Ocean House proposed to build its own brand of national clothing. While making good products, Blue Ocean House also attaches great importance to the brand image, and has hired host Wu Dawei, mainland actor Yin, mainland actor Du Chun and young actors as image spokespersons to promote the brand of Blue Ocean House through various advertisements and participation in China International Fashion Expo every year.
Blue Ocean House implements nationwide unified chain management for each store, achieving "connection" and "lock": brand "connection", image "connection", service "connection" and management "lock". Every department of the company can also serve the store according to the standardized business process, and standardization has become the guarantee of "no distortion in reproduction" of Blue Ocean House Store. Headquartered in Jiangyin City, Jiangsu Province, China, it mainly sells men's wear, accessories and related products in chain retail mode.
What grade does the Blue Sea Building belong to?
Blue Ocean House belongs to the middle and low-grade sub-brand. Blue Ocean House has always been dominated by discounts, and the crowd is dominated by men. This brand is a fashion brand that the public can easily own. It combines the most popular colors and styles, and the price is not expensive, which is very suitable for students and low-end people. Blue Ocean House is a brand in China, and its popularity is still relatively high. Generally speaking, the clothes of Blue Ocean House are still very good.
Although the brand of Blue Ocean House Clothing is middle and low grade, there are many styles and fine workmanship, and each style is the product of the season. Even if it sells well this quarter, it will not be replenished in the next quarter, so it greatly reduces the repetition rate and solves the fatigue.
The above contents refer to Baidu Encyclopedia-Blue Ocean House.