The queuing business accepted by this company is to register patients, and the one-time charge is 30 yuan. If you need to accompany the doctor, it will be charged by the hour, which is about every hour 10 yuan. The company said: all charges can be negotiated, and the charging principle is linked to time. It is understood that in addition to queuing for registration, the company also undertakes agency services such as labor and personnel and visas that need to be queued. Is this business legal or not?
Company: We are different from scalpers.
Miss Chen, the person in charge of the company, believes that the most fundamental difference between queuing service and "scalpers" is that scalpers earn value-added fees during reselling, while queuing service only charges service fees. Miss Chen said that in the process of queuing for customers, all the expenses incurred by agency business are paid by customers, and the company will "declare the actual sales" to customers with the receipts issued by relevant institutions, which is essentially different from the practice of "scalpers" eating first and then selling at high prices.
Expert: The finer the division of labor, the lower the cost.
"More and more people are willing to spend money to buy time, and queuing service just meets people's needs to save queuing time, which is the embodiment of domestic socialization!" Sociologist Yu Hai pointed out in an interview: For the whole society, if everyone does what he is best at, then the cost is the lowest. The higher the level of commercialization and social division of labor in a society, the easier it is to create wealth.
I wrote the following by myself! It is a model of enterprise planning book, I hope you can share my views!
Chapter III Market Analysis and Forecast
3. 1 demand analysis
Queue for you is a new type of company that has emerged in recent years. As far as demand is concerned, it should be a type with good development momentum. Its market can be aimed at the whole country and even foreign markets. Due to the increasingly close relationship between international trade and the accelerated pace of life, people's sense of time is getting stronger and stronger. In the eyes of some people, time is indeed a symbol of money, and their time is precious. Queue for you has to say that it has helped a lot in these aspects, and Queue for you should have become popular on a large scale in recent years.
3.2 Market survey results
According to statistics, the queuing in various countries is not perfect at present. However, this new type of company has appeared in many countries. They not only solve the employment problem of some people, but also solve some obstacles in the peak period of business and personnel flow. Therefore, this model is bound to become more and more popular, and it will also be a new group in the future society. Here are some examples:
1 A novel company appeared in London, the capital of England. Its business is to queue people up.
English gentlemen are well known, especially when waiting in line. Whether waiting for a bus, buying a movie ticket, or going through the formalities of passport and house transaction, there are long queues of British people everywhere. A company named "15min" in London saw the business opportunities involved and set up the first queue "Q4U" for you in the UK (meaning "queuing for you"). Patrick Young, the boss of the company, said, "Statistics show that British people spend about a year in line in their lives, which is a waste of money for those business people. We provide such services so that they can save time to deal with more important things. "
Q4U currently has 80 "professional queues", most of whom are long-term unemployed, aged between 20 and 50.
Patrick said, "This job doesn't require any professional skills, just patience." These people can queue up for customers or go through the relevant formalities directly for customers. Customers can log on to the company website to make an appointment in advance. But it's not cheap to ask people to line up. Q4U charges 20 pounds per hour, which is about 29 dollars.
If I give you 20 yuan, you will wait in line for you to pay the fine, and you will be spared the pain of waiting in line.
A motorcycle driver came over. When he heard that he was going to pay a fine, he said that he could pay it for the reporter: "Give 20 yuan and guarantee three minutes. Queueing is very troublesome. " The reporter didn't understand the "three-minute speed" very well, so he asked the motorcycle driver, "Are there any acquaintances inside?" The motorcyclist replied, "No, some of us are waiting in line, very high."
Example 3: House Purchase Agent
On the opening day of the property, the number card was fried to 5000 yuan by these "professional number agents", and the top 20 serial numbers were at least 1000 yuan each. Most people would rather spend hundreds or even thousands of dollars to hire people to queue up in order to get a top serial number. These "purchasing agents" are almost all laid-off workers or young unemployed young men who have a little understanding of the real estate market.
Example 4 The errand company will line you up 10 yuan.
There is a charge for running errands. The reporter contacted Mr. Liao, the person in charge of this errand service company. They are the first errand service company in Dongguan, and the charges are not expensive. "Just say 10 yuan to help queue up to buy tickets." The errand service also includes helping to pick up the elderly and children. "As long as it is a reasonable request, we can arrange people to run errands." Mr. Liao said.
Example 5 Shencheng was surprised to queue up for you to buy tickets for you.
The queuing business accepted by this company is to register patients, and the one-time charge is 30 yuan. If you need to accompany the doctor, it will be charged by the hour, which is about every hour 10 yuan. The company said: all charges can be negotiated, and the charging principle is linked to time. It is understood that in addition to queuing for registration, the company also undertakes agency services such as labor and personnel and visas that need to be queued. Is this business legal or not?
Miss Chen, the person in charge of the company, believes that the most fundamental difference between queuing service and "scalpers" is that scalpers earn value-added fees during reselling, while queuing service only charges service fees. Miss Chen said that in the process of queuing for customers, all the expenses incurred by agency business are paid by customers, and the company will "declare the actual sales" to customers with the receipts issued by relevant institutions, which is essentially different from the practice of "scalpers" eating first and then selling at high prices.
Experts also said, "More and more people are willing to spend money to buy time, and queuing service just meets people's need to save queuing time, which is the embodiment of domestic socialization!" Sociologist Yu Hai pointed out in an interview: For the whole society, if everyone does what he is best at, then the cost is the lowest. The higher the level of commercialization and social division of labor in a society, the easier it is to create wealth. For you, the finer the queuing division of labor, the lower its cost, and at the same time it will be more and more recognized by the society!
3.3 Market forecast
According to some online registration materials, there are more and more applications from queue for you in China. On average, there will be more than 100 applications from queue for you every day, and its momentum is bound to grow.
Establishing a queue for you will inevitably become the necessity of social structure. After its establishment, the national policy will be adjusted to some extent, the imperfect national system will be more and more complete, its scope of responsibility and some risks will be more clearly defined in the company law, and queuing for you will attract more and more attention from the state.
At present, this small-scale prominence will inevitably change from the current point into a whole region, eventually covering the whole country, national policies will be adjusted, and a new international order will be established.
China has joined the World Trade Organization. If we can't work out a plan in time, your queue will definitely be limited. However, the general development trend of national globalization and integration will not change, and this new type of company will also be a type with good development momentum, and national policies will also support it in the early stage. Therefore, it will be a kind of wealth for the company, the society and the country, and its market will be broader.
3.4 Competition analysis and actual market reaction
At present, the queue competition for you will become more and more fierce, and it has just begun. As mentioned above, there are more than 100 queues waiting for you to set up every day. If we can't seize the opportunity in this range, we will be thrown far away by society.
At present, there is no such momentum in Nanchang, but there is such a tendency. If it can be established within this scope, it will occupy a more preliminary advantage, promote the development of Nanchang, serve the foreign trade industry and serve the people.
In fact, Nanchang also has such a system, but there is no specialized company to provide such paid services, such as a series of queuing machine components used by banks, such as "call display screen (please go to the * * window) and window display screen (welcome to China Bank)", etc., so it will appear in Nanchang and other regions one after another, and the momentum will definitely be higher than one.
These systems have a good response, otherwise this phenomenon will not occur in these systems nationwide, and the opportunities for banks, governments and even most commercial fields to use this service are becoming more and more popular.
Yongtai Technology in Shenzhen is a manufacturer of wireless queuing machines, and its supply scope can be said to be the whole country. If we can seize this opportunity, open a company in Nanchang or other places and constantly update the equipment, it will become more and more popular and break the monopoly situation.
Chapter IV Marketing Strategy
4. 1 sales channels
Queuing for you is mainly based on sales as a service, saving time for consumers, and consumers can use the queuing time to do more valuable things.
Based on the above reasons, its sales channels mainly serve high-consumption people such as business people, saving them some valuable time and mainly marketing through the Internet. But in recent years, with the expansion of business, many queuing machines have appeared one after another, and the sales channels are more extensive. In real life, there are many similar products, which are used in banks, telecommunications, government and other related departments, and their sales channels will become more and more extensive.
4.2 Price of Project Products and Services
4.3 Marketing Plan
As far as Nanchang is concerned, its marketing can first focus on banks and government service departments, so that all banks and government service departments can enjoy lower and cheaper initial installation fees, and then expand its service scope to other places to form a domestic service network.
A series of China banks, such as China People's Bank, China Industrial and Commercial Bank, China Construction Bank, China Agricultural Bank and China Bank, will be in great demand for wealth. In view of this, our service scope will also go to the whole country.