After more than 40 years of investment, the company has accumulated strong technical strength, including Baotou (Baotou) Rare Earth Research Institute, which has strong scientific research strength and enjoys a good reputation in the country and the world. The company has established good cooperative relations with many well-known universities and scientific research institutions, and Industry-University-Research has outstanding technical advantages. The company has gathered a large number of industry experts and management talents, established a perfect incentive and restraint mechanism, and formed a unique management advantage of the company. Through listing, the company established financing channels in the capital market, which laid the necessary financial advantages for the company's development and growth.
The company actively promotes the joint reorganization of the rare earth industry and extends the rare earth industrial chain downwards. By unswervingly promoting resource control measures, breaking the boundaries between regions and ownership, and combining with advantageous enterprises in the industry at low cost, the scale and development strength have been continuously expanded, and at the same time, the integration of rare earth industries in other regions has been promoted, and the concentration of rare earth industries in China has been continuously improved. According to the development status of application fields, the company chooses magnetic materials, luminescent materials, polishing materials, hydrogen storage materials and other fields as the development direction, focusing on the development of rare earth functional materials such as NdFeB, fluorescent europium oxide, polishing powder and hydrogen storage alloy powder. , to the four major functional materials scale, quality and efficiency of the country's first goal, promoting the development of rare earth industrialization.