Marubeni Marubeni, a leading skin care enterprise in China, has more than 65,438+0,000 department stores and more than 65,438+0,500 boutique franchise stores in China, and its commercial map covers the whole country. It is a national high-tech enterprise, a well-known trademark enterprise in China, one of the top 500 most valuable brands in China and one of the top 0/000 beauty products enterprises in the world.
In 20 13, LCapital Fund under LVMH invested in Marubei strategically, which further promoted the realization of Marubei's international brand dream.
Sun Huaiqing founded Marumi in 2002. At present, Marubi has two brands: Marubi, an eye care brand in China, and a skin care pioneer in Ji Chun and China.
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According to beijing business today Today, on September 7, 20 16, China Food and Drug Administration revealed that the sunscreen ingredients actually detected in 79 batches of sunscreen cosmetics did not match the product approval number and identification ingredients. Among them, many well-known brands such as Kans Sunscreen produced by Marubi and Ji Chun Whitening Sunscreen are on the quality blacklist.
At the same time, the Food and Drug Administration requires all cosmetic enterprises to stop selling the above products. The National Business Daily reported that as early as August 9, the US Food and Drug Administration issued a notice on 84 batches of sunscreen cosmetics, among which Marubi, Kanshu and other well-known brands were impressively listed.
In fact, Marumi has always wanted to label herself as "high-end, international". However, in the industry's view, Marumi's positioning has always been a "high-minded" problem. The industry believes that in the case of low market share and unfavorable growth rate of major brands, Marumi's high-end exploration is likely to "draw water with a sieve".
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