Through the integration of forestry, pulp and paper, it has become the largest and strongest green recycling industry in the world.
Visual description
1, integration: establish the processing industrial chain of forest pulp paper and paper products, develop related industries, improve overall efficiency and realize sustainable management.
2. Maximum: it has the largest production capacity, the most advanced science and technology and the most perfect customer service network, leading the industry and ranking first in the world.
3, the strongest: with the most efficient management team, the most powerful research and development capabilities, produce APP quality products and strive for the best profit.
4. Green cycle: the green cycle of afforestation and pulping and papermaking, and the small cycle of waste paper recovery, reduction and regeneration.
Our mission
1. Practice the green cycle: plant trees, green the earth, strengthen soil and water conservation, slow down the greenhouse effect and benefit nature.
2. Inheriting papermaking civilization: pulping and papermaking, and inheriting human culture.
3. Improve the quality of life: meet the noble needs of human beings such as printing, packaging, writing and sanitation.
Establishing the Isomorphism of Multidimensional Life
1, abide by environmental protection standards, create a good working environment and enhance the value of life.
2. Provide high-quality products and services, enhance customers' competitiveness and enhance customers' profitability, so as to achieve a win-win goal.
3. Empower employees, stimulate potential, encourage innovation and invention, and accelerate the development of high technology.
4. Improve corporate profitability and increase shareholder returns.
5. Complement the advantages of the same industry, give play to the core competence and enhance the competitiveness of the industry.
Our values
1. Pursuing Excellence
Constantly challenge the limit and challenge yourself.
Continuous improvement, do the best if you want.
Choose the best from the good, and seek quick from the good.
Step 2 be complete
Be practical and do things seriously.
Be open-minded, treat others with sincerity, and match words with deeds.
Keep company secrets strictly.
3. Excellent leadership
Set an example for subordinates through exemplary behavior.
Aggressive, innovative and breakthrough, and create maximum value.
Motivate subordinates and give full play to team potential.
4. Ownership
Carry forward the spirit of enterprise ownership
Everyone is responsible for the rise and fall of the company.
Take the initiative to show your talents and abilities at work.
Step 5 work together
Benchmark learning and mutual encouragement
Communicate frequently and help each other.
Respect each other and make progress.
Practice values and let us become the leader of APP.
Our business philosophy
1. Respect for individuals
Employees are the most valuable assets of an enterprise.
Provide opportunities for learning and development, enhance the intelligence of employees, and provide a platform for developing talents.
2. Innovation and development.
Innovation and breakthrough, adopting advanced technology.
Create high value-added products that the market needs.
3. Customer satisfaction (customer satisfaction)
Reverse thinking, market-oriented, with customer satisfaction as the greatest goal, constantly expand business and provide customers with products and services beyond market value.
4. Maximum performance
The group requires employees to do the right thing in a scientific way.
Take the best performance of the world's advanced enterprises as the benchmark, measure the operating results of employees and teams, and strive to create the world's first group performance.
By practicing management philosophy, we will be very rich.
Practice management philosophy through PPO
Realize our vision
Let's unify our values in thought, practice our business philosophy in action, and under the leadership of the president, set up our aspirations, make unremitting efforts, work hard, complete the mission and task of APP, realize the vision of APP and sail for a better future.