Extension (from the public):
65438+On February 20th, 2004, Ali Small Loan, a subsidiary of Ali Finance, disclosed its unique big data credit review model-hydrological model for the first time.
The academic definition of hydrological model is to symbolize natural system and simulate hydrological phenomena through mathematical model.
The hydrological model of Ali Small Loan can be understood as the establishment of a huge database, which not only includes the long-term data changes of loan customers themselves, but also refers to the data of similar enterprises. Based on these data, we can judge the future situation of customers through mathematical methods and various parameters.
Finally, in Ali's small loan business decision-making, the hydrological model will provide objective analysis and suggestions for the company's decision-making level to optimize the business.
For example, if the peak season of a store is summer, and the sales volume will soar every summer, then the delivery volume of the store will also increase every summer. Through the hydrological model of Ali Small Loan, we can judge the capital demand of this store in this period according to historical data.
At the same time, by comparing the data of the store at other times, we can judge the fund demand of the store at each time, so as to give the store appropriate loans.
On the contrary, if you don't make a comparison, just take the data of the summer sales season as the basis, it is likely to provide too much money for the store.
With the help of hydrological model, Ali small loans have developed rapidly. From 2065438 to February 2004, Ali's small loans totaled more than17 billion yuan, serving more than 700,000 small and micro enterprises, and the NPL ratio was less than 1%. Among them, new loans in 20 13 years10 billion yuan.
But Ali's hydrological model may only be used for Internet finance companies like Ali. For traditional small loan companies, this model has certain barriers.
Ali small loans mainly include Taobao loans and Ali loans, and the services provided are mainly Taobao (Tmall) credit loans, order loans and Ali credit loans. Different from traditional small loan companies, Ali's customers are mainly shops on Taobao and Alibaba. Because these stores are operated through Taobao and Alibaba platforms, Ali Xiaoyu can easily obtain historical data of customers.
The advantages of big data may only be comparable to those of Internet giants at the same level like Baidu and Tencent. At present, Baidu Small Loan Company has also been approved in September 20 13, and baidu promotion gives priority to customers; Tenpay Tenpay Small Loan was approved on 20 13 1 1, and the target customer of Tenpay Small Loan is Tencent's e-commerce company.
Baidu and Tencent's own Internet genes and the target customers of their small loan companies decide that they can build a perfect database and big data model like Ali Small Loan. This is what traditional microfinance companies do not have.
Perhaps after the Internet small loan companies have established a complete big data model, a battle of Internet VS entity small loan companies will begin.