These two brands are actually one. Shang Xian is the brand of Shandong Chun Xue Food Co., Ltd., Suning sells Chun Xue food, and JD.COM sells Shang Xian.
Shandong Chun Xue Group was established in March of 199 1 and was completed and put into operation in April of 1992. It is a vertically integrated enterprise engaged in the production of veterinary drugs, feed and additives, breeder breeding, chick hatching and feeding, broiler slaughtering and processing, cooked food processing, quick-freezing and fresh-keeping of vegetables, self-import and export and sales services. It is a large-scale one-stop broiler production and processing enterprise in China and one of the leading agricultural industrialization enterprises in Shandong Province.