It has the following characteristics:
1, credibility
4S shop has a series of customer complaints, opinions and claims management, which has left a good impression on the owners. However, due to personnel quality, management and other problems, ordinary refitting shops often can't find the responsible person, shirking and blaming each other, leaving a very bad image for the owners. In the past, 4S stores didn't deal in auto supplies, so car owners had no choice but to go to retail refit stores. Now, 4S stores run this business, and they certainly won't go further. 4S stores will be their first choice.
2. Professional aspects
Because the 4S shop only aims at the series models of one manufacturer, with the series training and technical support of the manufacturer, it is very professional in the performance, technical parameters, use and maintenance of the car, and has achieved "specialization". Moreover, auto parts dealers are exposed to many models and are not very proficient in each model. They can only be "miscellaneous and rich", and sometimes they only know one of them and don't know the other. Therefore, 4S stores have great advantages when refitting some products that need technical support and after-sales service.
3. After-sales service guarantee.
4. Humanization.
Compared with automobile 4S stores, automobile sales & service co., Ltd. lacks a unified appearance, a unified logo and a unified management standard, and does not only operate a single brand.
The company has detailed regulations on the design drawings of the storefront of automobile 4S shop, and must have a unified appearance and logo.
Automobile 4S shop has four characteristics, which are not comparable to those of automobile sales service co., Ltd. The staff of automobile 4S shop can only take up their posts after receiving special training and working license, and they will have a better understanding of the vehicles they want to serve, which plays a vital role in vehicle fault handling and recall. Automobile sales service co., ltd. does not have this advantage.