Breaking the problem PPT building a car? Hengchi 1 real vehicle exposure
Recently, a video of Hengchi 1 running on the road of Evergrande Automobile Production Base was circulated on the Internet after the photos of the real car were exposed.
As you can see from the video, the two cars left the factory at a constant speed in tandem. Although the speed is not fast, they are extremely stable when going downhill and turning. The appearance of Hengchi 1 is highly similar to the previously exposed official map and very close to the test drive.
In addition, we can also see in the picture that Hengchi 1 adopts a two-color body design, and the champagne gold body reveals a little advanced style. At the same time, the closed front face and narrow headlights also make this car look very dynamic.
According to the official information released before, Hengchi 1 is positioned as a pure electric D-class sedan, and its competitor is Tesla's flagship model? S according to Evergrande's plan, hengchi 1 will be unveiled on 202 1 at the earliest, and mass production will be realized by the end of the year. At this level, the exposed model is closer to the test car than the production car.
At present, the interior and power system of Hengchi 1 have not been officially announced. However, the appearance of Hengchi 1 also labeled itself as "reliable".
On August 3 this year, the first batch of six models of Hengchi were officially unveiled. These six cars cover all levels from A-class cars to D-class cars, including cars, coupes, SUVs, MPVs and even coupe SUVs. Their names are Hengchi 1~6 respectively. Subsequently, Evergrande started trial production in two major production bases in Shanghai and Guangzhou.
In other words, Hengchi 1 only took four months from the appearance of the new car to running on the road.
Capital is bullish, and Evergrande has achieved initial results in building cars.
The prospect of an enterprise depends on its performance in the capital market.
On February 7th, 65438, Evergrande listed in Hong Kong rose all the way after its opening. At the close, the company's share price rose 9.54% to HK$ 29, with a market value of HK$ 255.6 billion. You know, SAIC, with an annual sales volume of 6 million vehicles and an annual profit of more than 20 billion, has a market value of only 300 billion.
It is worth noting that on February 2, 65438, Evergrande Automobile (0708.HK) was also acquired by China Evergrande (3333. HK), the major shareholder, totaling HK$ 660 million. This time, Evergrande gained a large increase in holdings, which perfectly demonstrated shareholders' optimism about Hengchi.
Since the beginning of this year, global new energy vehicle companies have continued to soar. Today, Tesla has flooded into hot search with the label of "market value breaking 600 billion US dollars". At the same time, Weilai Automobile, Peng Automobile, Li, etc. It also ushered in different degrees of growth.
Of course, the rise of Evergrande Automobile, which was renamed Evergrande Health, is largely determined by the resource layout of Evergrande Group. For Evergrande's car-making strategy, Xu Jiayin summed up five sentences: "buy buy buys, combines, circles, big is right and wrong, good is good."
Among them, "buy buy Buy" is about technology. In terms of building cars, Evergrande has nothing, and "buying" is the best way to change lanes and overtake. For example, adhering to this concept, Evergrande acquired world-class technologies such as motors, batteries and chassis structures through buy buy, which greatly shortened the process of building cars.
Secondly, "combination" is about cooperation. For those technologies that can't be bought, Evergrande began to cooperate and expand its circle of friends through "circle circle".
According to statistics, from June 5438+0 to June 5438+00 last year, Xu Jiayin led the senior management team to visit 47 cities in 23 countries around the world and visited 58 leading enterprises in various fields of the global automobile industry.
Finally, "big and complete" and "good and refined" are about product layout. Xu Jiayin believes that apart from the grand strategic pattern, the three key words for Evergrande to build cars are "large scale", such as releasing six cars at one time, which is unprecedented, and large scale is the most important means to reduce costs. Of course, "good" is also very important Only when the car arrives at the client can it be "good" and stimulate consumers' interest in buying.
It is no exaggeration to describe Xu Jiayin's evaluation of making cars with "easy to understand".
Evergrande still has a long way to go before the knockout stage begins.
But then again, the exposure of Hengchi 1 Road Running Video is only the beginning of Evergrande's "yet we called and urged a thousand times before she started toward us". After all, in the era of Jia Yueting, FF9 1 also appeared in our field of vision.
In 20 14, internet car companies defined new forces to build cars and started the wave of "new cars" that continues to this day. Today, the word "building a car" is still active in the headlines of various media. However, the focus of the market has already changed from "can you build a car" to "what kind of car can you build".
According to the new energy automobile industry development plan (202 1-2035? According to the previously published forecast data, by 2025, the sales volume of new energy vehicles will be about 7 million, which is more than 5.5 million compared with this year's forecast of 1 1.2 million.
Based on this background, even traditional car companies have flooded into this market. Take the recent brands as examples, such as Lan Tu, ARCFOX, confidant car, etc. Behind it are traditional domestic car companies such as Dongfeng Motor, BAIC Group and SAIC.
Lan Tu Automobile was born out of the "H" division within Dongfeng Motor; Beiqi Blue Valley 20 18 established a joint venture with Magna, and 20 19 signed a contract to land in Zhenjiang; Smart cars were hatched from the "L" project prepared by SAIC for more than two years-a high-end new energy vehicle project named "1 project" within SAIC. ...
In addition, three years after its establishment, Guangzhou Automobile Aian also intends to be independent from Guangzhou Automobile Group and focus on the new energy sector; The chairman of Changan Automobile said in CCTV program that he is working with Huawei and Contemporary Ampere Technology Co., Ltd. to build a high-end smart car brand, and the first product will enter the mass production stage. ...
A series of actions show that the overall environment and industry pattern of new energy vehicles are undergoing earth-shaking changes. In this case, "what kind of car can be built" is more critical than "whether it can be built".
What is written at the back?
This is the best time and the most difficult time for new enterprises to build cars. Only truly powerful brands can become survivors of the new energy market. The famous writer Haruki Murakami once said, "Since you have chosen, you only care about the hardships." I think Evergrande Automobile must also understand this truth. What is the strength of Evergrande in this endurance race? The listing of Hengchi 1 will reveal the answer for us.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.