Under the mode of the whole industrial chain, we should look at the whole world and constantly improve all links in the production process. In addition to better meeting the demand and developing various products, we also monitor logistics and sales to ensure the consistency of high-quality products and services.
pasture management
Guangming Holstein Animal Husbandry Co., Ltd., which has a history of raising cattle for more than 50 years, has 26 large-scale pastures and is one of the largest comprehensive animal husbandry service companies in China. Ranch management adopts the evaluation standard system of "Thousand Minutes Ranch" initiated by Bright Global, and scores all pastures in six sectors: veterinary health care, breeding, feed feeding, raw milk quality, heatstroke prevention and cooling, and safe production, so as to ensure the safety, reliability and high quality of raw milk.
Dairy processing
Bright Dairy has 25 factories in China. Among them, East China Central Factory covers an area of 232 mu, with a total construction area of 1.26 million square meters and an annual output of 600,000 tons. Introducing the most advanced international production technology, management system and testing means, it is a world-class large-scale comprehensive dairy production base.
In terms of management, Guangming first began to implement the standard of "AIB 1000 thousand factories", that is, to evaluate and manage the quality system, factory environment, product control, process control and employee management of dairy production factories. Accurately grasp the quality and production management level of factories all over the country, and always grasp the safety of products.
Leading logistics
Shanghai Lingxian Logistics Co., Ltd., a subsidiary of Bright Dairy, adheres to the business goal of "regional logistics leader and food logistics expert" and the service concept of "fresh, fast, accurate and cordial", and is committed to providing high-quality and multi-temperate modern food logistics services to the society and customers. Leading Fresh Logistics has set up 19 modern cold chain distribution centers in Jiangsu, Zhejiang, Shanghai and Anhui, with a total storage area of over 40,000 square meters and transportation covering about 8,000 terminal outlets. Leading fresh logistics has implemented modern information systems such as WMS, DPS, TMS and GPS, which provides effective support for logistics operation and management.
sale terminals
Bright Dairy has its own sales terminals, more than 400 distributors and 400,000 effective sales outlets all over the country. On the basis of maintaining the advantages of modern supermarkets and traditional retail channels, it has also established the advantages of catering, group buying, network and school milk.
Bright milk delivery service is the company's characteristic channel, covering more than 20 cities across the country, providing more relaxed and convenient milk delivery service for more than 2 million families every day.
WCM's world-class manufacturing quality
WCM (World-class Manufacturing) is a comprehensive system with the goal of "creating a world-class manufacturer", based on TPM, and integrating management elements such as supply chain management, total quality management, strategic cost management and lean production management.
In 20 10, No.8 Dairy Factory took the lead in applying WCM system, and Bright Dairy became the first and only dairy enterprise in china dairy to introduce WCM management system.
20 13 Bright Dairy was awarded TPM Excellence Award by "Jipm- Japan Plant Maintenance Institute".
(Total Productive Maintenance), which is also the first food enterprise in China to win this international award. This is the first footprint of Guangming on the road of "world-class manufacturing": in the future, Guangming will constantly challenge itself, constantly improve and reach new heights.
East China central factory
East China Center Factory was officially completed and put into operation in August of 20 13, covering an area of 232 mu, with a total construction area of126,000 square meters. After the whole line is put into production, the daily output will reach 2,600 tons and the annual output of high-quality dairy products will exceed 600,000 tons. In terms of production capacity and scale, this is the largest single dairy processing plant in the world.
The factory design adopts central automation control technology, introduces top international production equipment, records and monitors the whole production link in real time, and realizes the optimization of the whole dairy production chain. Based on the world's advanced dairy processing technology, combined with the latest international production technology concept, a world-class large-scale comprehensive dairy production base has been built. East China Central Factory is committed to "everyone manages quality and all employees participate in safety" to provide consumers with safe and secure dairy products.
Kirkland new Wright
2010110/October, Bright Dairy acquired Synlait Milk Limited, the first overseas subsidiary of New Zealand, and started an important step towards globalization.
As the third largest supplier of dairy raw materials in New Zealand, Xinlaite has provided high-quality and high-quality milk sources for Bright Dairy.
On 20 1 1 year, Bright Dairy established a production base in Snow Mountain Ranch in Canterbury, New Zealand, which enabled Xinlaite to successfully put into production high-end infant milk powder Pellberry, and quickly occupied 10% of the high-end infant milk powder market in China within a year.
20 12, two years after the acquisition, the sales revenue of new Wright was NZ $380 million;
In 20 13 years, the sales revenue was NZD 420 million, with the growth rate of 10%.
20 13 On July 23rd, New Wright was listed on the main board of New Zealand, and Bright Dairy became the first dairy enterprise in China to acquire high-quality milk sources overseas and successfully promote the listing. Comparing the transaction price and cost of the listing of New Wright, the asset appreciation rate of this investment reached 100% within 32 months.
In addition, Bright Dairy also introduced Royal Frisland campina Co., Ltd., the world's leading cooperative dairy company, through the new Wright IPO.
sales territory
More than 400 dealers, 400,000 effective sales outlets, covering the national sales network. On the basis of maintaining the advantages of modern supermarkets and traditional retail channels, we have established the advantages of catering, group buying, network and school milk. At the same time of the channel layout of "horizontal to edge, vertical to the end", we will open up the secondary and tertiary markets.
distribution channel
Modern supermarkets, door-to-door milk delivery and deep distribution channels are the troika of bright dairy distribution channels, with an average annual sales growth of more than 15%.
In the modern supermarket channel, Bright Dairy has intensively cultivated and continuously optimized its product structure, and its single-store sales have reached a new high every year. In the door-to-door milk delivery channel, the bright milk delivery service has covered more than 20 cities across the country, providing more relaxed and convenient milk delivery services for more than 2 million families every day; In deep distribution channels, products continue to drive channel sinking and new channel expansion. First, basic products gradually cover towns and villages; Second, the research and development of dairy raw materials has gradually entered the food processing industry and catering industry.
These are just some distribution channels, in no particular order.
Bright Sui Xin orders milk home delivery service.
Bright orders milk delivery service at will. Founded in 2000, the brand covers more than 20 cities mainly in East China, providing milk delivery service to more than 2 million families every day.
service system
Pioneering establishment of the "four follow-up" milk ordering service system of "ordering at any time, paying at any place, choosing at will and changing at will" to provide consumers with a more relaxed and convenient whole-course service.
Product selection
In terms of products, in addition to more than 70 kinds of dairy products on the market, customers can choose to buy them at will, and at the same time, they can choose the channels for customizing products.
Xin xian Dao Jia
Just log on to the "free order" website and complete the payment or call the milk order hotline, that is, the professional will install the milk box at home for free. Perfect cold chain system, the whole temperature is controlled within 4 degrees Celsius, ensuring fresh home.
Fresh products and intimate "four in one" service make Guangming a "milk consultant" with a more professional image.
"Easy to order, fresh and direct delivery" is easy to order.