We conduct a comprehensive and systematic analysis and research on your enterprise, target customers, industry trends and competitive environment. And on the basis of fully considering its historical precipitation and past success factors, we will conduct a comprehensive and systematic investigation and diagnosis for your enterprise or product and service brand.
Based on the internal and external investigation of your enterprise, we will conduct a series of interviews, desktop research, status audit, brand equity research and so on. Understand industry trends, gain insight into demand, explore the status quo of your company's brand assets and core competitive advantages, and then identify future opportunities for brand development.
We identify opportunities from two levels of market competition, one is product competition and the other is brand competition. Therefore, enterprises can find solutions from both material and spiritual levels.
At the same time, we began to build the brand's overall marketing strategic planning and marketing management organizational structure design, and finally created a clear and differentiated overall marketing solution for the brand, tailored according to the company's own conditions, sustainable development and competitive environment.
Then there is brand positioning, including the determination of target customers, the choice of target market, and a series of brand strategic positioning such as brand culture, brand association, brand appeal positioning and brand core connotation. Suo Xiang will ensure the effective implementation of the overall marketing solution. Ensure the effective allocation of internal resources and the coordinated development of the overall solution.
As a professional in China, marketing planning agencies Suo Xiang helps 500 enterprises realize their dream of going global with their project service experience, professional depth, creativity, execution and one-stop service. Become a world-class brand.