GM invests in AR HUD startup, which will be mass-produced in 2025, and Cadillac Lyriq will be equipped.

GM's venture capital, together with supplier Hyundai Mobius and other mature automakers, invested $50 million in Envisics, a start-up company aimed at redesigning the head-up display. Using automatic reality technology and Envisics technology, holograms are projected onto the road to highlight other vehicles, pedestrians and route navigation. General Motors Venture Capital said that this technology may appear in the upcoming Cadillac? Lyriq electric car

Envisics is still a little-known startup, but its research and development achievements have attracted the attention of some big companies in the automotive field. Envisics technology combines automatic reality with head-up display. By using 3D holograms, it can illuminate dangerous objects such as pedestrians and other vehicles. This redesigned head display can also be used when using route navigation, because automatic reality can illuminate where the driver should be on the road, or project an arrow where the driver should turn. As Envisics described, this technology can make cars? "Mark the world around", everything is in the driver's field of vision.

Unlike the standard head-up display, Envisics technology has no fixed focus, but moves with the road when the car is driving along the road. It is similar to the current head-up display in cars because it uses the windshield as a mirror.

Suppliers will sell this technology to car manufacturers and let them install it in cars. Matt, President of General Motors Venture Capital? Qian Cunxun said in a statement. "This technology will help us completely change the in-car experience and provide a variety of safe, highly integrated and intuitive applications, including those that enhance the silent driving experience of electric vehicles in the future, such as Cadillac Lyriq." ? Modern Mobius said this plan? "jointly develop autonomous driving AR with Envisics? HUD, the goal is to achieve mass production in 2025. "

Automatic reality is generated by cameras and sensors on specific cars, which are made by car manufacturers themselves and then paired with Envisics technology. This allows the automobile manufacturer to decide how to use the projection system in a specific vehicle.

As early as 20 18, Porsche and Hyundai announced that they would invest in a similar startup called WayRay, which is also developing the technology of integrating automatic reality into the head display. The total investment of these two companies is $80 million.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.