1. legal proceedings and fines: after the exposure of the emission gate incident, the public faced a large number of legal proceedings and regulatory investigations on a global scale. By 2020, Volkswagen has paid more than 30 billion euros in fines and compensation. This has brought great pressure to the company's financial situation, resulting in a sharp decline in profits.
2. Reputation damage: Volkswagen, as a world-renowned automobile brand, failed to live up to the trust of consumers in the emission gate incident, resulting in serious damage to the brand reputation. Although Volkswagen has taken a series of remedial measures such as recalling vehicles and providing software updates, it still takes a long time for consumers' confidence to recover.
3. Management changes: The emission gate incident led to major changes in the management of Volkswagen. MartinWinterkorn, then CEO, resigned shortly after the incident was exposed, and other senior managers also left or were fired. This has brought turmoil to the management of the public and affected the normal operation of the company.
4. Sales decline: Affected by the emission gate incident, Volkswagen's sales declined significantly in the short term after the incident. Although Volkswagen tries to save the market through preferential measures and marketing activities, it still takes time and energy to restore sales.
5. Increase R&D investment: In order to meet the increasingly stringent emission regulations, Volkswagen needs to invest more money in vehicle R&D ... This leads to an increase in the company's R&D costs and affects the company's profitability.
In a word, Volkswagen's "emission gate" incident has brought far-reaching influence to the company, involving many aspects such as law, finance and reputation. The public needs to take effective measures to deal with these problems in order to restore the trust of consumers and enhance the competitiveness of companies.