Age: 44 years old
Place of birth: Fengshun, Guangdong
Education: High school.
Main Company: www.hopson.com.cn Hesheng Chuangzhan
Company headquarters: Guangzhou, Guangdong
Listing: Hong Kong capital -0754 and Sheng Chuangzhan Holdings (1998 May)
Industry: Guangdong, Beijing, Shanghai, Tianjin real estate.
Wealth: 4 billion yuan
Zhu Mengyi, the low-key southern "real estate king", has gradually entered other cities in China, including Beijing, Shanghai and Tianjin. Together with his younger brother, Zhu Mengyi has accumulated more than 6 million square meters of real estate projects through his Hong Kong-listed company, Sheng Chuangzhan and the Pearl River investment of the mainland company. Last year, the sales of listed companies were 2 1 billion yuan (in 2006, 5438+0: 1 0.25 billion yuan), and the taxes paid were1billion yuan. Its land reserve area is huge. Hesheng Chuangzhan and Zhujiang Investment * * * have more than 4,000 employees. Zhu Mengyi began to enter the construction industry in the mid-1980s, then entered the trade and real estate, and set foot in infrastructure and investment.
It was very popular in the real estate industry, but it was unknown outside the real estate circle, which was inseparable from Zhu's cautious personality. Zhu rarely appears in public, and he is not interested in speaking in front of the media. Zhu is an unknown tycoon in China's real estate industry. Another big shot in China real estate never hides his admiration and respect for Zhu and his company. In Wang Shi's words, "Hesheng Chuangzhan is the real aircraft carrier of China real estate industry." Wang Shi's remarks have their background. It is said that the development scale of Zhu's exhibition in one city in Guangzhou is equivalent to the total scale of Vanke's development in five major cities in China, while in 1998 and 1999, the profits created by the exhibition in Guangzhou alone exceed the total profits created by Vanke in five major cities in China.
Zhu's birthplace is also Zhu Sang's hometown-Fengshun, Guangdong. In the mid-1980s, Zhu Xian worked as a contractor in this place, and later helped the government build a commercial street to gather scattered merchants in Lufeng County. Zhu dug his first bucket of gold by "participating in the owner's rent sharing".
Zhu came to Hong Kong in the early 1990s and successfully obtained a permanent residence permit in Hong Kong. Zhu's exhibition was founded in Hong Kong with Zhang and Lu Weiwen on 1992. Although Hesheng Chuangzhan is a Hong Kong-funded company in nature, its main activity place or business place is in Guangzhou. It is said that Zhu had a good relationship with the government and knew in advance the future development opportunities of Guangzhou New Town, so he was able to buy a large amount of farmland in Tianhe District of Guangzhou at a low price.
This became a turning point in Zhu Yisheng's career. From 65438 to 0993, Zhu began to develop Huajing New Town, a large commercial and residential area in Tianhe. 1994 Construction of Jinan Garden in Cultural Community; Discovery Garden and Jing Jun Garden were developed in 1997. Up to now, Hesheng Chuangzhan has developed more than 16 projects in Guangzhou. In addition, Hesheng Chuangzhan also extended its reach to Beijing and Tianjin, and developed projects such as Jing Jun Garden on the Pearl River in Beijing and Baodi Hot Spring Resort in Tianjin respectively. It is said that Hesheng Chuangzhan's sales this year are expected to reach 6 billion yuan.
Generally speaking, the plots obtained by Hesheng Chuangzhan are relatively remote and the land price is low, but the development prospects are broad. Many of them are located in the central areas of future urban expansion, such as Tianhe and Panyu in Guangzhou. Tianhe City, originally developed by Heshengchuang, has now become a new commercial center in Guangzhou.
Another feature of Zhu's works is open-minded and closed-minded. Zhu's creative exhibition is keen to do large or super-large projects. Some of the projects developed by Hesheng Chuangzhan in Guangzhou have an area of more than 2 million square meters, and its "Baodi Hot Spring Resort" project in Tianjin is said to have an area of 12 square kilometers.
In the history of Zhu's rise, in addition to creating exhibitions, there is another company that can't be ignored, that is, Guangdong Zhujiang Investment Co., Ltd., which was established in February 1993, and most of the projects initiated were completed in cooperation with this company. Pearl River Investment and Chuangzhan together became Zhu's right-hand man in the Jianghu. According to the survey, the controlling shareholder of Guangdong New South Construction Engineering Co., Ltd., one of the shareholders of Pearl River Investment, is Zhu's brother Zhu, and the other shareholder of Pearl River Investment is Hanjiang Construction and Installation Engineering Company in Fengshun County, Guangdong Province, Zhu's hometown.
It is said that the division of labor between Pearl River Investment and Shengchuang Exhibition is like this. The two companies do projects in the form of portfolio investment, and Zhujiang Investment is responsible for land acquisition. After the land is acquired, two project companies that form a Sino-foreign cooperative joint venture will develop it according to a certain proportion. This ratio is basically 70% for cooperative innovation and 30% for Pearl River investment. In terms of brand use, for example, the Pearl River brand is played in Beijing, and the brands of Shengchuang Exhibition are played in Guangzhou.
Zhu not only pays attention to industry, but also knows a lot about capital operation. 1998 In May, Hesheng Chuangzhan (0754) was listed in Hong Kong. The issue price per share was HK$ 2.7, and * * * issued 250 million shares and raised HK$ 670 million. Zhu holds 63.75% of the shares of listed companies. By the end of 20001,Hesheng Chuangzhan had total assets of HK$ 5.6 billion and net assets of HK$ 2.5 billion. The combination with Chuangzhan in the capital market has solved Zhu's worries.
Zhu is good at seizing every opportunity to make money. Around 2000, Zhu Li took advantage of the opportunity of hosting the Ninth National Games in Guangzhou to lay a data transmission network project for the Ninth National Games, and "incidentally" laid several pipelines for himself. Then by selling these pipes to telecom operators eager to lay optical cables, he made a net profit of 1 billion yuan in less than two years, and Zhu's investment did not exceed 200 million yuan before and after.
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