1 stands for different meanings.
Product portfolio width refers to the number of product lines included in a company's product portfolio. The more product lines are included, the wider the product portfolio. Otherwise, the scope of its product portfolio will be narrowed.
The depth of product portfolio refers to the number and specifications of packages for each product in the product category.
2. Differences in market impact.
Expanding product portfolio, developing new product categories with great market potential, expanding production and business scope, and even realizing cross-industry diversification are conducive to the utilization of enterprise resource potential, opening up new markets, reducing business risks and enhancing competitiveness.
3. Increase the differences in methods.
The main way for an enterprise to expand its product portfolio is to increase the variety of products, expand its business scope, and even operate across industries and implement diversified operations.
The main methods for enterprises to increase the depth of product portfolio are to increase the variety and color specifications of products.