After more than 40 years of tempering, Changhong has realized the transformation from a simple home appliance manufacturer to a standard setter and content provider. IT has formed a diversified and comprehensive multinational enterprise group integrating R&D, digital TV, air conditioner, refrigerator, IT, communication, digital, network, power supply, commercial system electronics, small household appliances and other industries, and has become the most competitive consumer electronics system provider and content service provider in the world. On June 22nd, WBL released the Top 500 Most Valuable Brands in China in 2007, and the brand value of Changhong reached 58.325 billion yuan, an increase of 65.438+0.457 billion yuan on the basis of 43.755 billion yuan in 2006, a year-on-year increase of 33.3%, ranking among the top 500 global brands.
Adhering to the business philosophy of "leading technology, winning speed", the company has established an open independent technological innovation system by combining global superior resources and relying on the National Changhong Technology Center, comprehensively integrating global information industry technologies, enhancing independent research and development capabilities, establishing strategic cooperation with a number of global leading enterprises and setting up joint laboratories. While giving full play to the innovation advantages of three core technologies, such as integrated circuit, embedded software and industrial design, we have successfully built a perfect global innovation platform for consumer electronics technology, transforming the company from a traditional household appliance enterprise to a 3C integrated information household appliance enterprise, and successfully built a 3C industrial system spanning radio and television networks, communication networks and the Internet.
Faced with broad market prospects, Changhong has set up more than 200 marketing branches in more than 30 provinces and cities across the country, with more than 30,000 marketing networks and more than 8,000 service outlets across the country. Guangdong, Jiangsu, Jilin and Hefei have established digital industrial parks, and Shenzhen, Shanghai and Chengdu have established innovative R&D centers. At the same time, it has set up subsidiaries in the United States, Australia, Southeast Asia and Europe, and opened business centers in the United States, France, Russia and other countries and regions. The economic and trade exchanges cover more than 10 countries and regions around the world.
Advocating the brand spirit of "creation and happiness", Changhong is accelerating the interconnection, intercommunication and mutual control of information appliances with the strong strength of brand, capital, technology, talents, manufacturing, service and operation network, creating more interesting entertainment and communication experiences for individuals and families, and becoming a leader in creating 3C new life.