20 18 12 was announced by the "Top 500 World Brands 20 18" compiled by the World Brand Laboratory, ranking 40th. 20 19 July, Fortune Global 500 released: ranking 167.
2. Development strategy:
The centralization strategy has been fully reflected in Unilever: First, enterprise centralization. 1999, 14 independent joint ventures merged into four companies controlled by Unilever, reducing operating costs by 20% and foreign managers by 3/4; Second, product centralization, decisive withdrawal from non-main business, specializing in family and personal care products, food and beverage and ice cream, has achieved great success; The third is brand centralization. Although there are more than 2,000 brands, less than 20 are promoted in China, all of which are first-line brands; Fourth, the factory location is concentrated. From May to August of that year, through adjustment and merger, three production sites were reduced, saving 30% of operating expenses.