Consumer finance company refers to a non-bank financial institution established in People's Republic of China (PRC) with the approval of China Banking Regulatory Commission, which is based on the principle of small amount and dispersion, does not absorb public deposits, and provides loans for consumption for individual residents in China. The professional consumer finance company to be established on a pilot basis does not absorb public deposits, and the main source of funds at the initial stage of establishment is capital. After the scale is expanded, you can apply for issuing bonds or borrowing from banks. This kind of professional company has the unique advantages of small single credit line, fast approval, no mortgage guarantee, flexible service mode and short loan period. Baidu's consumer finance has the dual attributes of "consumption+finance". Users can not only enjoy high-quality personalized C2B service consumption, but also have potential opportunities to make money. The financial model behind it is a dual financial management and control model of "consumer trust+fund trust", which is used to supervise the realization of consumers' rights and interests, control the risk of funds and realize the preservation and appreciation of funds.
From the birth of various financial "babies" to 201September 2 14 (the day before the release of Baidu's consumer finance platform), the main role of Internet financial products is still only the "channel role" of financial institutions, and Baidu's consumer finance model will directly serve the physical industry and consumers, opening a new chapter in the era of Internet finance 2.0 in China. China's internet finance will be sublimated from "channel function" to serve China's real economy together with financial institutions, and its dual functions of "marketing+finance" for the real industry will be fully explored as never before.